Kristin Karst unpacks new role at AmaWaterways, shares update on Colombia launch

Kristin Karst, one of AmaWaterways’ co-founders, has transitioned from executive vice-president to chief brand ambassador of the luxury river cruise company.

Sharing the news on her LinkedIn page, Karst wrote that the “exciting change allows me to focus even more on what I love most: nurturing the relationships we've built with our valued partners over the years.”

“At AmaWaterways, we’ve always been and will always remain the Heart of the River, not just through our cruises but within the communities we touch,” Karst wrote. “Today’s travellers aren’t just booking trips; they’re seeking experiences that resonate with their values—journeys that are meaningful, immersive and personal. My new role as chief brand ambassador allows me to champion this vision and strengthen our global presence.”

READ MORE: AmaWaterways names Catherine Powell its new president

Karst co-founded AmaWaterways with her husband, Rudi Schreiner, and the late Jimmy Murphy, almost 23 years ago.

In her new role, Karst said she plans to be even more hands-on in shaping the AmaWaterways brand. 

She’ll also continue to be deeply involved in the company's leadership, working alongside Ama's new president, Catherine Powell, to ensure day-to-day operations are running smoothly. 

“Catherine's role is to strategize and oversee the execution of the brand, while we focus on the company’s long-term vision,” Karst wrote. “Our core values, commitment to excellence and dedication to our travel partners remain unwavering.

Colombia update

The news comes on the heels of Karst recently returning from Colombia, where AmaWaterways will soon launch itineraries on the Magdalena River, the country’s main river.

The AmaMagdalena is set to embark on her inaugural cruise on March 15, 2025. The launch was delayed from November 2024 to allow for finalizing infrastructure and refining the experience.

A second ship, the AmaMelodia, is scheduled to start sailing on the Magdalena in June 2025.

In her LinkedIn post, Karst provided a brief update on the company’s progress in Colombia, posting new images from her recent visit.

“From the shipyard to government officials, suppliers and partners, the impact of AmaWaterways is resonating throughout the region,” Karst wrote. “We're not just building ships; we're building relationships and contributing significantly to local economies.”

“By engaging with local partners, we're ensuring that our achievements become their achievements. This collaborative approach strengthens our bonds with the communities we serve and enriches the experiences we offer our guests.” 

Areas “rarely seen by travellers”

AmaWaterways is set to become the first major company to offer cruises on the Magdalena, sailing between Cartagena and Barranquilla, with two seven-night itineraries.

Nine custom-designed excursion boats will also allow guests to explore secluded areas along the river that are rich in biodiversity, “opening up parts of Colombia rarely seen by travellers,” the company said previously.

On board, guests will receive tropical fruit tastings, artisanal chocolate and rum samplings, and Colombian coffee tastings, all designed to offer a deeper connection to Colombia’s traditions, the company said.

One culinary highlight will be an intimate restaurant, with just 16 seats, featuring a Colombian chef who will guide guests on a curated journey through the country’s flavours.

The shore excursions, meanwhile, promise opportunities to interact with indigenous communities, explore secluded natural wonders, and visit areas that are often out of reach.

Each itinerary will be guided by experienced locals who not only enhance the cultural experience, but also provide valuable employment opportunities for communities along the river, the company says.

“This is the first time a major river cruise line is offering a journey of this nature on the Magdalena River. We’ve encountered challenges that are simply part of being pioneers,” said Rudi Schreiner in a statement last year. “Opening a new river to the world is not easy, but it's exactly these kinds of bold steps that allow us to offer our guests new experiences.”

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