AmaWaterways names Catherine Powell its new president

AmaWaterways announced Catherine Powell has been appointed its new president.

Effective Feb. 17, Powell will start working alongside co-founders Rudi Schreiner and Kristin Karst.

Powell, with her extensive experience and innovative outlook, is a distinguished business leader with an impressive track record of driving growth and strategic transformation across the entertainment, hospitality and travel industries.

She spent more than 15 years at The Walt Disney Company, delivering double-digit growth and leading transformative efforts focused on new revenue and cost opportunities. Most recently, she served as global head of hosting at Airbnb, overseeing and growing its global community of more than five million hosts of both homes and experiences.

Powell is widely respected in the industry for her ability to create impact across complex operations and businesses. She is also a passionate advocate for inclusive cultures and employee development.

“I am thrilled and honoured to join AmaWaterways as its new president,” she said. “The company’s commitment to exceptional guest experiences, innovation and sustainability aligns perfectly with my own values and vision for the future of travel.”

“Having spent my career in entertainment and hospitality, I’m excited to bring my passion for creating unforgettable moments to the world of luxury river cruising,” she continued. “I look forward to working alongside the talented team at AmaWaterways to build upon their impressive legacy and chart new courses for growth and excellence in the industry.”

In her new role, Powell will report directly to co-founder and CEO Schreiner, ensuring a collaborative approach to leadership and maintaining continuity in the company’s strategic direction.

“Catherine’s vision aligns perfectly with our ethos of exceptional guest experiences and innovation,” said Schreiner. “Her leadership will be instrumental in propelling AmaWaterways to new heights. As we move into this new chapter of growth, we are confident that Catherine’s expertise and vision will be instrumental in exploring new opportunities within the luxury river cruise market, while staying true to our core values.”

Karst will continue her role as co-owner and co-founder while also taking on the position of chief brand ambassador.

“I very much look forward to not only creating more awareness and forging relationships internationally, but to maintaining and strengthening our very important relationships with our travel trade partners who have always been at the heart of AmaWaterways,” said Karst. “Together we will continue building on the foundation of trust and excellence for which AmaWaterways is known, ensuring we deliver unforgettable experiences to our guests around the world.”

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