Planeterra’s community partners earned $2.89M in 2024

Planeterra – G Adventures’ non-profit organization – has published its 2024 Impact Report, highlighting how travel can be a force for good by strengthening local economies and preserving cultural heritage around the world.

In 2024 alone, communities partnering with Planeterra’s travel network earned CAD $2.89 million (USD $2.12 million), directly improving the lives of over 30,000 people in 51 countries, the organization said in a press release Thursday (July 24).

This year’s report goes beyond numbers, illustrating how community tourism creates lasting, equitable connections between travellers and local people.

It features compelling data and real-life success stories from initiatives led by women, youth, and Indigenous leaders—each demonstrating how tourism can support critical community priorities, from job creation and income generation to environmental protection and cultural celebration.

Tourism for good

Highlights from Planeterra’s 2024 Impact Report:

• Economic Impact: Communities received CAD $2,896,802 in direct income through Planeterra’s travel partners.
• Community Reach: 30,694 individuals saw direct benefits, with an additional 191,764 experiencing indirect positive impacts.
• Traveller Participation: 133,340 travellers engaged with Planeterra-supported experiences, underscoring growing interest in meaningful, responsible tourism.
• Environmental Action: Planeterra and its partners have planted 2.65 million trees, advancing a nature-positive approach to tourism and climate resilience.

"This report isn't just a collection of numbers; it's a testament to the transformative power of community tourism," said Jamie Sweeting, president of Planeterra, in a statement. "It unequivocally shows that when travellers choose to engage with local communities, they're not just taking a trip – they're contributing to a more sustainable, equitable, and enriching future for all."

You can download the full report here. 

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