ACTA celebrates 50 years with Aurora Expeditions cruise giveaway

Canadian travel advisors could find themselves exploring Europe aboard an expedition cruise, courtesy of the Association of Canadian Travel Agencies and Travel Advisors (ACTA) and Aurora Expeditions.

ACTA announced Thursday (Oct. 29) that its Join, Renew, Refer and Certify Program is returning for 2027, offering a complimentary cabin for two on an Aurora Expeditions cultural voyage, valued at up to $21,000 CAD per person.

The winner can choose from seven eligible departures in 2028, featuring itineraries across Europe.

Running through July 31, 2027, the program coincides with ACTA’s 50th anniversary year and recognizes four ways advisors contribute to the profession.

Four ways to enter

Advisors can earn ballots toward the grand prize by joining ACTA, renewing their membership, referring a new member or achieving professional certification. Each qualifying action earns one ballot.

The program also recognizes renewals already completed. Eligible membership renewals, including Certified Travel Counsellor (CTC) certification renewals, qualify retroactively to September 2026, when ACTA launched its membership renewal drive.

ACTA said the program is intended to recognize advisors’ contributions to the profession while encouraging membership, certification and stronger industry connections.

“Our members are at the heart of everything ACTA does. Every new member, renewal, referral and professional certification strengthens our community and the future of our profession,” ACTA said in its announcement.

“As we celebrate ACTA’s 50th anniversary, we’re especially pleased to recognize that commitment with an unforgettable opportunity made possible by Aurora Expeditions.”

Beth Mercier, vice-president, sales, North America, at Aurora Expeditions, also recognized the role advisors play in introducing travellers to expedition cruising.

“We’re proud to partner with ACTA in supporting Canadian travel advisors. Their expertise and passion inspire clients to discover expedition cruising and experience some of the world’s most remote and remarkable destinations, and we’re honoured to support a program that celebrates their contribution,” Mercier said.

Winner announced in September

The grand prize winner will be announced Sept. 9, 2027, during ACTA’s Canadian National Travel Industry Summit at the Toronto Congress Centre.

Advisors can find full eligibility requirements and grand prize details at acta.ca/join-renew-refer-certify.php.

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