ACTA seeks travel advisors for 2027–28 advisory committees

Canadian travel advisors who want a greater say in the issues and priorities shaping the industry have an opportunity to get involved.

The Association of Canadian Travel Agencies and Travel Advisors (ACTA) has opened applications for its 2027–2028 advisory committees, giving members a seat at the table on issues ranging from advocacy and professional development to regional priorities, diversity and accessibility.

ACTA is a national, member-based non-profit trade association representing Canada’s retail travel and tourism sector. The organization advocates on behalf of its members with governments, regulatory agencies and travel suppliers.

More than 24,000 travel advisors work with ACTA-member travel agencies, which represent more than 80 per cent of travel booked through travel agency businesses in Canada.

For the upcoming term, members can apply to the Independent Travel Advisor (ITA) Committee, Diversity, Equity, Inclusion & Accessibility (DEIA) Committee or ACTA’s Regional Advisory Committees (RACs).

Where advisors can contribute

The ITA Committee focuses on the challenges and opportunities facing independent travel advisors, with members weighing in on advocacy, education, and professional development.

The DEIA Committee takes a broader look at how the travel industry can become more diverse, equitable, inclusive, and accessible, including through greater awareness, cultural competency, and accessibility.

ACTA’s Regional Advisory Committees bring a local lens to the conversation, giving members a forum to raise emerging issues and share what agencies and advisors are seeing in different parts of the country.

ACTA says it wants its committees to reflect the breadth of Canada’s travel industry, including different regions, business models, experiences, and perspectives. Members who can bring fresh and diverse viewpoints are particularly encouraged to apply.

What’s involved?

The 2027–2028 term begins in January and runs for two years. Members can expect approximately two virtual meetings per year, with additional meetings scheduled if needed.

Committee members may also be asked to weigh in on specific issues or developments affecting travel agencies and advisors, bringing their day-to-day industry experience into ACTA’s work.

Participation also gives members opportunities to connect with industry professionals from across Canada, represent their agency or business model, contribute to ACTA initiatives and support or mentor fellow travel professionals.

Applications are due Nov. 23, 2026, with committee selections taking place in December. Members can apply to one or multiple committees.

ACTA membership is required to serve on an advisory committee; non-members can find information on how to join here.

Interested members can apply here.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.