New ACTA survey assesses member engagement with NDC

The Association of Canadian Travel Agencies and Travel Advisors (ACTA) is launching a comprehensive member consultation through a survey focused on New Distribution Capability (NDC) implementation and its impacts.

“This strategic initiative aims to gather valuable insights that will shape ACTA's future advocacy efforts and educational programming related to NDC,” said Wendy Paradis, ACTA's president, in a statement. “Throughout the NDC transition period, ACTA has been actively representing member interests in discussions with suppliers while providing numerous educational resources and opportunities to support its membership. “

With NDC now achieving widespread adoption across the Canadian travel industry, ACTA is assessing how members are adapting to and working with the new technology.

The consultation will specifically examine members' current engagement levels with NDC, identify any challenges they are encountering in their day-to-day operations, and explore potential areas for improvement in NDC implementation.

The survey is accessible to all ACTA members and will remain open until Nov. 27, 2024. Members can participate in the survey by clicking here.

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