TPI launches Lynx tool at Summit events

Travel Professionals International (TPI) held its annual TPI Summit events across Canada from 24 May to 3 June. Taking place in 9 major cities across Canada, over 300 advisors participated in the events – a marked increase in engagement over 2016.

“The TPI Summit events are an important touch point for TPI to ensure we continue to be focused on the products and services that help our advisors work smarter and not harder,” said Morris Chia, TPI president & CEO.

The events launched a new technology tool, Lynx, that provides TPI advisors with a time-saving advanced content management system to connect with their clients quickly and easily through a variety of mediums at the click of a single button, including personalized social media, e-mail newsletter, and website postings.

Other items launched include new, exclusive consumer offers, lead generation programs, and further technology initiatives, such as Umapped, that are focused on saving time and making more money.

Present for TIP at the TPI Summit events were Vice President Tim Morgan, Director of Sales Rhonda LaFosse, Director of Marketing Laura Kwiatkowski, and Director of Operations, Amy Losics.

Each team member delivered key industry and TPI-specific sales, marketing and training updates, in addition to best practice discussions and networking sessions among advisors and preferred partners.

“TPI is committed to our advisors’ long-term success by implementing new initiatives to ensure TPI’s systems, products, and services continue to be best-in-class. We have long-term plans to maintain TPI’s status as the leader in the independent travel advisor segment in Canada,” said Chia.

A majority of TPI advisors, 93 per cent, said they were satisfied with this year’s Summit events. The 2017 TPI Summit events were sponsored by this year’s Presenting Partner, Air Canada, and Platinum Partners, Allianz and Transat, among other preferred partner participants.