G Adventures opens Change Makers challenge with 15 Canadian spots at GX Brazil

G Adventures has launched its Change Makers advisor incentive program, offering 15 Canadian travel advisors a spot at its fifth annual GX Summit in Brazil in September 2027.

The qualification period runs from Nov. 2, 2026, through May 31, 2027. Advisors receive one automatic entry for every traveller booked on a G Adventures itinerary during that period.

The top 12 Canadian advisors by passenger count will earn a spot, while three additional places will be awarded through wildcard opportunities. To qualify for a wildcard spot, advisors must book at least one traveller and complete specific monthly challenges.

Those opportunities include completing G-learning training modules, participating in fundraising initiatives for Planeterra, G Adventures’ non-profit partner, and incentives for first-time bookers.

The Canadian winners will join more than 75 advisors from around the world at GX Brazil, where they will experience community tourism and visit Planeterra-supported social enterprise projects.

“Change Makers is hands-down one of my favorite initiatives of the year because it puts our incredible travel advisor community right where they belong, at the center of our mission,” David Green, managing director for G Adventures in Canada, said.

“There’s nothing quite like watching our agents experience the real-world impact of their bookings firsthand at GX. The energy in Cambodia was completely off the charts, and I can't wait to see that same passion in Brazil.”

The launch follows the recent GX Summit in Cambodia, where 75 Change Makers joined more than 600 travellers, media and industry partners. Activities included visits to Angkor Wat, the floating villages of Tonlé Sap and Planeterra-supported enterprises such as Spoons restaurant and the Lady Tuk Tuk Drivers association.

Change Makers runs alongside G Adventures’ other trade initiatives, including its G-Normous incentive, global familiarization trips and Travel Your Heart Out roadshow.

“Our commitment to our agency partners is unwavering, and we’re proud to be their biggest champions,” Green said. “By bringing Change Makers together with our FAMs and educational tools, we’re giving advisors everything they need to grow their business while making a genuine difference.”

Advisors can contact their regional Global Purpose Specialist or visit the Change Makers portal to learn more and track their entries.

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