Carnival adds dedicated events team

Carnival Cruise Line is expanding its trade sales and marketing team to include a dedicated events team within the organization. 

According to Carnival, the new trade events team will significantly expand the line’s presence at cruise industry tradeshows, conferences, agent trainings and recognition events. Through such events, Carnival said it is currently on track to reach an estimated 40,000 agents by the end of the year.

The new effort will be lead by Mia Landrin, who was recently named as Carnival’s trade events and programs manager, responsible for overseeing the line’s expanded agent interaction.  Landrin brings more than 15 years of event experience, which includes leading initiatives such as NASCAR sponsorships and brand-building opportunities for M&M’s/Mars Inc. as well as cause-related marketing for Big Brothers Big Sisters of Miami and serving as Carnival’s brand manager for youth activities, responsible for developing and programming activities for the line’s on-board teen program.

For additional information regarding Carnival’s trade events, travel agents may visit GoCCL.com.