Canada has world's best reputation: report

Canada has been named as having the world’s best reputation in an annual study of nations around the world.

In the Reputation Institute’s 2015 Country RepTrak report, Canada was listed as the number one country to visit, live, study and work in, as well as placing second as a destination to invest in and attend or organize events. Key drivers in the rankings were Canada being a safe and beautiful country, with friendly and welcoming people as well as an appealing lifestyle. The report ranked Canada ahead of Norway in second place and Sweden in third spot.

In a statement from Destination Canada, Maxime Bernier, minister of state (small business, tourism and agriculture), said “Canada’s spectacular natural beauty, world-class attractions and solid economy have earned us one of the strongest country brands in the world.  This important recognition will attract visitors from around the world, which will generate jobs and opportunities for all Canadians.”

The 2015 Country RepTrak report is derived from online answers from 50,000 consumers in the G8 countries and zooms in on the 55 countries around the world with the highest GDP. According to the Reputation Institute’s analysis, there is a demonstrated correlation between a country’s reputation and the income it receives from tourism.