“A deep sense of pride”: Avery Campbell exits ACTA

Avery Campbell, ACTA’s director of advocacy and industry relations, has left his role at the association, according to a post on LinkedIn.

Campbell leaves the association after nearly five years and is now seeking new opportunities.

“I look back on my tenure with a deep sense of pride in what we achieved during some of the most challenging years in the industry’s history,” Campbell wrote in his post, which went live on Monday (Jan. 26).

Campbell, who left ACTA in 2023, only to return in 2024, joined the association at the height of the COVID-19 pandemic, “jumping right into action to support our members with government advocacy for the federal and provincial financial supports required to keep the industry alive,” he wrote.

“During this period, I spearheaded national grassroots advocacy campaigns, lobbied Ministers and officials at all levels of government, and worked collaboratively with peer associations to support Canada’s travel and hospitality sector,” Campbell wrote. “I also developed the research platform for Canada’s first statistical survey of the retail industry and produced hundreds of communications for members, regulators, and government stakeholders.”

Representing Canada at global airline-agency forums and building coalitions across the sector were “highlights of a role where I saw real, tangible impacts on the people we served,” Campbell wrote.

He also led efforts to modernize ACTA’s infrastructure, including migrating the organization to a remote-ready environment, launching a new website, and implementing a new CRM and payment system—changes that “saved thousands of hours of labour," he wrote.

Campbell is also proud of the “AI-first solutions” he introduced, including fraud analytical tools and regulatory tracking systems.

“Serving as the company’s Privacy Officer, I led ACTA through complex cybersecurity challenges and built up compliance activities to ensure the organization was positioned to navigate the post-recovery period,” he wrote.

Campbell noted that he is “incredibly grateful for the opportunity to have worked with best-in-class colleagues and to have engaged with our members across the country.”

He also thanked Wendy Paradis (who retired last year) “for her leadership and for the growth opportunities she provided during my time with the association.”

Campbell said he looks forward to his "next chapter," stating that he is seeking a senior role where he can apply his experience in advocacy, operational leadership, and digital transformation.

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