Avery Campbell returns to ACTA to head up advocacy portfolio

A familiar face is returning to the team at ACTA.

Avery Campbell, who left the association in March of last year to become a community engagement and corporate communications manager at B.C. Pavilion Corporation, will return as ACTA’s director of advocacy and industry relations later this month, according to a news release.

The move comes following the resignation of Steve Olmstead, who is leaving ACTA for personal reasons, the release says.

“ACTA would like to thank Steve for his contribution and we wish him all the best in the future,” said Wendy Paradis, ACTA’s president, in a statement.

Campbell returns to ACTA after a short hiatus.

“We are very pleased to have Avery return to the Advocacy position,” said Paradis. “Avery was with us previously as director of advocacy and industry relations and this will ensure a smooth transition for ACTA in this important role.”

Campbell joined ACTA in 2021 with more than five years travel industry experience at Awarding Canada and McCord Travel, along with working as the public affairs manager at the Canola Council of Canada.

He has a Bachelor of Arts degree focusing on government and communications, a law degree and a Graduate Certificate in Air and Space Law.

“With Avery’s past experience at ACTA along with his business and educational background, we know he will hit the road running in the advocacy role,” said Paradis.

Paradis noted that advocacy priorities going into 2024 include working with the Federal and Provincial Governments to reduce the financial and administrative burden on travel agencies and travel advisors, and to support the growth of the travel and tourism industry through national workforce development initiatives.

“Next steps with the Ontario government and TICO as an outcome of the Ontario Auditor General Report will commence this month, along with further Travel Supplier advocacy with the goal of building a stronger retail travel industry and Canadian travel industry at large,” Paradis said.

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