WeTravel unveils rebranded Academy for improved travel-professional learning

WeTravel has unveiled an enhanced WeTravel Academy, designed to improve usability and support the career development of multi-day travel professionals.

The rebranded Academy features a comprehensive suite of resources and tools tailored to the needs of various travel businesses, from travel agencies and tour operators, to destination management companies.

Since its initial launch in Dec. 2021, the Academy features a variety of webinars, workshops, courses, blogs and downloadable guides in collaboration with industry experts, providing the latest industry information and tools free of charge.

Over the past three years, the WeTravel Academy has grown to include over 500 pieces of multi-day, group travel-specific content across 12 topics and reporting thousands of travel professional downloads each month.

In 2022, the Academy expanded with the launch of the Women+ in Travel vertical, a digital space dedicated to promoting equality in the travel industry with content pieces written and published by women+.

This year, WeTravel added within the Academy a vertical supporting product managers, destination managers and product marketers through each stage of the product development process with the addition of the Multi-Day Travel Product Development vertical.

“The multi-day, group travel industry is constantly evolving, and it’s crucial for professionals to stay informed about the latest trends and innovations to better create travel products, market their products to consumers and manage and grow their profession,” said Kasi McGurk, WeTravel’s communications and marketing manager. “The enhanced WeTravel Academy underscores our commitment to providing top-tier resources to ensure travel professionals have access to the most relevant and up-to-date content, reinforcing WeTravel’s dedication to their continuous growth and success.”

The new group of verticals being introduced with this launch will provide specialized content and tools necessary for developing and marketing successful travel experiences in their respective niches.

These verticals include sustainable travel, adventure travel, wellness travel, travel agencies and student groups.

“WeTravel Academy’s new design is a direct response to the growing needs of travel professionals who are looking for targeted, high-quality resources,” said McGurk. “We know the industry is constantly changing—from the top consumer booking trends to the latest technology to the adaptation of products to the importance of developing tours that intentionally support economic development, social impact and environmental sustainability—and our Academy resources will change, too, so every multi-day, group travel professional can use the resources to professionally grow and, in turn, grow the industry.”

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