WestJet & Canadian Tire partner on loyalty rewards program

Canadian Tire and WestJet have entered a long-term strategic partnership that brings together Triangle Rewards and WestJet Rewards, introducing new ways for Canadians to earn rewards across travel and everyday purchases.

Launching in early 2026, the partnership will give Triangle Rewards' and WestJet Rewards' members the ability to link their loyalty accounts and enjoy enhanced benefits across both programs, including access to exclusive offers and promotions.

Linked members will earn stacked rewards – Canadian Tire Money and WestJet points – whether they're booking a WestJet flight or vacation package, or shopping at Canadian Tire, SportChek, Mark's, and other participating CTC banners.

READ MORE: WestJet Rewards switches to points, unveils new features that help members "earn more, save more"

In addition, linked members who pay with their Triangle Mastercard or WestJet RBC Mastercard will benefit from accelerated earn rates when shopping within participating CTC and WestJet businesses.

WestJet Rewards members will have the added ability to convert WestJet points into Canadian Tire Money, providing increased flexibility and value when shopping across CTC's extensive retail network.

"The partnership between WestJet and CTC represents a powerful collaboration between two beloved Canadian brands," said John Weatherill, group executive vice president and chief commercial officer at WestJet. "We are thrilled to bring our WestJet flights and vacation packages into the Triangle Rewards program and excited that our WestJet Rewards members will soon be able to earn WestJet points on their everyday purchases at CTC banners; helping them get closer to their next trip."

This marks the third major loyalty partnership for Triangle Rewards, following an agreement with Petro-Canada which launched in 2024, and the recently announced collaboration with RBC, set to launch in 2026.

WestJet recently refreshed its rewards program. Click here for details.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.