Singapore Airlines unveils S$2B long-haul cabin overhaul

Singapore Airlines (SIA) has unveiled new long-haul cabin products as part of an investment of more than S$2 billion (approximately C$2.2 billion), featuring private first-class suites with sliding doors and redesigned seats across all four cabins.

The new products will begin entering service in the second half of 2027, with a progressive rollout across 41 retrofitted Airbus A350-900 long-haul and ultra-long-range aircraft, as well as the airline’s new Boeing 777-9 fleet.

The 777-9s will feature the new first-class, business-class, premium economy and economy products. The A350 retrofits will include new business-class seats, while first class will be introduced on the airline’s A350-900 ultra-long-range fleet for the first time.

“While each cabin has been designed individually, they are united by the same ambition to make the experience more comfortable, flexible, and rewarding for our customers,” Lee Lik Hsin, chief commercial officer, Singapore Airlines, said.

“Singapore Airlines’ next-generation long-haul cabin products will ensure that our customers travel more comfortably than before, and have greater control over their in-flight experience, whether they are working, dining, relaxing, or resting.”

Greater privacy and flexible spaces

The new first-class product will feature curved sliding doors, companion dining and centre seats that can be converted into a two-seat sofa or what the airline describes as the largest double bed in the sky.

In business class, redesigned seats will offer improved ergonomics for comfort and sleep, increased privacy, adaptable personal space and companion beds.

Both first and business class will also feature smart cabin controls that remember passengers’ preferred settings across journeys.

For premium economy and economy, SIA says the new products will offer more space, greater comfort, added convenience and new entertainment options.

Shaped by traveller research

The airline said development drew on research involving more than 5,000 frequent travellers, customers, employees and industry experts worldwide.

Focus groups, interviews, surveys and concept testing explored how passengers work, dine, relax and sleep on board. The findings pointed to growing expectations for privacy, comfort, flexibility, intuitive features and a more connected experience.

SIA worked with PriestmanGoode on first class, Designworks on business class and Factorydesign on premium economy and economy.

Collins Aerospace will manufacture the new first-class, premium economy and economy seats, while RECARO Aircraft Seating will manufacture the business-class seats.

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