Etihad Airways unveils Partners brand

Etihad Airways recently unveiled Etihad Airways Partners, a new brand which brings together like-minded airlines to offer customers more choice through improved networks and schedules and enhanced frequent flyer benefits.

Initially, six airlines will participate in the new partnership - airberlin, Air Serbia, Air Seychelles, India’s Jet Airways, Darwin Airline, and Etihad Airways – and the partnership is open to any airline even if it is part of an existing alliance.

Benefits of the partnership will include standardized mileage and tier benefits across all partners, no blackout periods and priority services.

Etihad Airways Partners will also have access to economies of scale and operational synergies such as centres of excellence, shared sales teams in certain destinations, joint procurement of services and supplies, and shared pilot and cabin crew training at the Etihad Airways facilities in Abu Dhabi.