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Saturday,  July 13, 2024 9:58 AM 

Another record year for Jamaica tourism

  • Air
  •   02-10-2015  11:48 am

Another record year for Jamaica tourism

The Jamaica Tourist Board has marked another banner year for tourism to the destination, according to Philip Rose, director - Canada, who said 2014 resulted in the highest number of annual Canadian visitor arrivals recorded to date.

Data shows that 419,898 visitors from the Great White North travelled to Jamaica last year, an increase of 5.2 per cent compared to 2013.

In an interview with PAX at Caribbean Travel Marketplace, Rose explained that all pieces were in place to set Jamaica up for such success considering the harsh winter, increased air access and aggressive marketing activities. A strong summer was also a contributing factor, as available air seats amounted to 186,000 from May to October, eight per cent more than the year prior.

Rose noted that the tourism office's focus on groups, whether that be family travel or weddings, has been fruitful, and a strategy that will remain important going forward. 

In addition, he credited travel agent partners for their continued support, saying that, "Without hesitation, the travel trade in Canada knows Jamaica. We're a small number when compared to the U.S. especially, but definitely high impact."

As for why more people should consider the destination when planning a sun getaway, Rose reiterated the message of diversity. "I know I sound like a stuck record but there is a Jamaica for everyone. Any client who walks into a travel agent and says, 'I want to go somewhere,' and you say, 'Let's start off with Jamaica,' once you start uncovering what that client's needs are with the wide variety of attractions and accommodations, I can almost guarantee that you will find what you're looking for in Jamaica."

Jamaica will soon welcome the introduction of Melia Braco Village, scheduled to open this summer, and has also just marked the opening of Hyatt's all-inclusive properties Ziva and Zillara.