In order to provide you with the best online experience this website uses cookies.
By using our website, you agree to our use of cookies. Learn more.
Virtuoso announces Canadian winners at regional awards in Quebec City
03-06-2025
9:42 am
Michael Pihach
Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and DailyXtra.ca. Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.
Virtuoso has announced the winners of its second-annual regional awards, which were held at its Forum Canada event at the Fairmont le Château Frontenac in Quebec City Wednesday night (March 5).
The awards, which were presented at an elegant gala Wednesday night (March 5), honour members and partners that “consistently demonstrate their commitment to the Virtuoso network,” says the luxury travel consortium.
Direct Travel, notably, had a sweeping victory in Virtuoso’s top-producer category.
And the awards go to...
The regional Virtuoso Awards categories and winners were as follows:
Northern Lights Award. This recognition is for one member who goes above and beyond in engagement, activism, advocacy, sponsorship and the promotion of Virtuoso in Canada. They embody the commitment, humility and spirit of human connection within the Virtuoso network and are an example of what matters most to members, partners and travellers. This award went to Aaron Levine of Voyages Laurier du Vallon.
Most Engaged. This award recognizes a travel agency member and preferred partner with the highest engagement based on participation within the Virtuoso network.
Member: Ocean & River Cruises Travel
Partner. Windstar Cruises
Top Producers (member winners)
Cruise Top Producer: Direct Travel
Hotels & Resorts Top Producer: Direct Travel
Tour Top Producer: Direct Travel
On-Site Top Producer: Direct Travel
Specialty Top Producer: Direct Travel
Top Producers (partner winners)
Cruise Top Producer: Celebrity Cruises
Hotels & Resorts Top Producer: Villas Of Distinction
Tour Top Producer: Collette
On-Site Top Producer: GILTEDGE - South Africa
Specialty Top Producer: Allianz Partners
Highest Annual Growth (member winners)
Highest Cruise Annual Growth: Trevello Travel Group
Highest Tour Annual Growth: LuxeXperts - Transat
Highest On-Site Annual Growth: Civilized Adventures
Highest Specialty Annual Growth: Renshaw Travel
Highest Annual Growth (partner winners)
Highest Cruise Annual Growth: Royal Caribbean International
Highest Hotels & Resorts Annual Growth: Andaz Peninsula Papagayo Resort, Costa Rica
Highest Tour Annual Growth: Collette
Highest On-Site Annual Growth: IC Bellagio – Italy
Highest Specialty Annual Growth: Privé Jets
"Incredible contributions"
“Virtuoso’s global growth and evolution are driven by the incredible contributions of our members and partners, much of which happens at the regional level as we look to satisfy a diverse group of travellers and their unique preferences,” stated Virtuoso Chairman and CEO Matthew D. Upchurch, in a release. “Through our seven regional Forums worldwide, we are taking the opportunity to recognize members and partners who are elevating their professions and supporting those within this network, while also ensuring an unsurpassed client experience."
"We congratulate the recipients that were honoured with regional awards during our Canada Forum and thank them for their critical role in helping maintain the Virtuoso network’s collective leadership position within the industry.”
Virtuoso Forum Canada, happening March 4-6, offers agency owners and managers the opportunity to gather in a collaborative setting that promotes learning, sharing, and empowerment.
Forums share the latest on Virtuoso’s products and initiatives and also provide exclusive insights from Virtuoso’s senior leadership about plans for the upcoming year and beyond.
Additional regional awards will be announced at each Forum around the world: Greater China and North & Southeast Asia Forum in Shanghai (11-12 March), Continental Europe Forum in Lucerne (19-21 March), UK, Ireland, Middle East & Africa Forum in Malta (25-27 March) and Latin America & the Caribbean Forum in Buenos Aires (31 March-3 April).
Virtuoso’s Global Awards will continue to recognize top members and partners around the world and are announced at the annual Virtuoso Travel Week in Las Vegas from August 9-15.
Don't miss a single travel story: subscribe to PAX today! Click here to follow PAX on Facebook.
