Tourism Toronto's Whitaker joins Brand USA

After serving for eight years as president/CEO of Tourism Toronto, David Whitaker will join Brand USA as chief marketing officer.

Whitaker will join Brand USA on May 11 and will direct the development and implementation of the Brand USA strategic marketing plan, which includes brand management, consumer marketing, trade outreach, research, and cooperative marketing programs and platforms. Additionally, Whitaker will have lead oversight responsibility to ensure Brand USA achieves year-over-year revenue targets.

Whitaker has successfully promoted destinations for more than 25 years and has a strong track record leveraging relationships with hotels, attractions, arts and cultural facilities, restaurants, retail, entertainment venues and business services to promote communities and experiences.

Prior to Tourism Toronto, Whitaker spent 17 years with the Greater Miami Convention & Visitors Bureau, most recently as the executive vice president and chief marketing officer.