CTO in the mood for love in 2016

The Caribbean Tourism Organization has designated 2016 as 'The Year of Romance in the Caribbean,' celebrating everything romantic about the region.

Through the campaign, CTO and its member countries and hotels will highlight the Caribbean as the leading choice for a romance vacation for consumers and travel planners selling the region.

Throughout the year, CTO, in cooperation with its private sector partner the Caribbean Hotel & Tourism Association (CHTA), will assist member countries with an assortment of ideas which can be implemented around the theme of romance to appeal to consumers, travel agents and tour operators. Innovative ideas will be developed around the following:

• First-time or second-time marriages and the renewal of vows
• The most romantic locations to "pop the question" or to say "I do"
• Inviting celebrity couples to get married in the Caribbean
• Revisits by couples who were married or honeymooned in the Caribbean
• Couples celebrating milestone anniversaries
• Gift registries of romantic vacations in the Caribbean

The campaign will be promoted through social media and traditional media channels and will create opportunities for travelers and vacation planners to share their experiences and ideas of a romantic Caribbean vacation throughout 2016.