SVGTA announces Diamond Rewards Programme for advisors

The St. Vincent and the Grenadines Tourism Authority (SVGTA) has launched its Diamond Rewards Programme, a new initiative designed to recognize and reward travel advisors who promote the destination.

The announcement was made on June 5, 2025, during a Destination Update Luncheon hosted by Minister of Tourism, Hon. Carlos James, and organized by the SVGTA in New York City as part of the Caribbean Tourism Organization’s Caribbean Week.

The launch of the programme comes at a time when St. Vincent and the Grenadines (SVG) is experiencing unprecedented recognition and growth. The Diamond Rewards Programme reinforces this growing momentum.

Milestones such as JetBlue’s direct service from New York to Argyle International Airport, Air Canada’s year-round service to the destination and the debut of luxury accommodations like Sandals Saint Vincent and the Grenadines have “significantly enhanced” the destination’s appeal to travellers from North America and Europe, the tourism authority says.

“Travel advisors are an essential part of our tourism success story,” said Minister James in a press release. “With the launch of the Diamond Rewards Programme, we are deepening our engagement with key stakeholders as part of our strategic focus on business development within the travel trade and creating meaningful incentives for those who help share the story of our islands. As we continue to grow, this programme reflects our appreciation for their ongoing commitment and partnership.”

About Diamond Rewards

Open to licensed travel advisors in Canada, the Diamond Rewards Programme invites participants to complete the SVGTA’s specialist training at www.discoversvgpro.com.

By joining the programme and registering bookings and flights through the platform, advisors will gain access to a range of exclusive benefits, including:

• Exclusive Rewards: From luxurious travel experiences and branded merchandise to high-profile recognition.
• The Diamond Awards: A flagship event honouring top-performing advisors with prestigious prizes and accolades.
• Ongoing Education: Access to in-depth training modules that highlight the destination’s unique and diverse offerings.

The programme runs from July 1st, 2025, to May 31st, 2026.

“The Diamond Rewards Programme is more than an incentive, it is a symbol of our gratitude and a strategic investment in our most passionate advocates,” said SVGTA CEO Annette Mark. “We have created a programme that empowers advisors with the tools, knowledge and rewards they need to confidently sell our destination. This is just the beginning of a more robust and collaborative future with the travel trade”.

Travel advisors are invited to join the programme and use their expertise to position SVG as the premier destination for discerning travellers in search of authenticity, elegance and adventure.

The top performing travel advisors will also be honoured annually at the Diamond Awards, which will commence in June 2026 in St. Vincent and the Grenadines.

Travel advisors can register now here. 

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