Meet Boston picks DCI as agency of record in Canada

Meet Boston, the destination marketing organization for the Greater Boston area, has picked Development Counsellors International (DCI) as its agency of record in Canada for public relations, business events and travel trade

The partnership comes as Meet Boston works to increase awareness, visitation and engagement among Canadian travellers.

Canada remains Boston’s largest international market, with hundreds of thousands of Canadians visiting each year for leisure, business and educational opportunities, the company says.

“Canada is a key market for Boston, and we are excited to work with DCI to further engage Canadian travellers,” said Martha J. Sheridan, president and CEO of Meet Boston, in a press release. “Their expertise and proven track record in destination marketing will help us create impactful campaigns and meaningful connections across the country. We believe this partnership will not only increase visitation but also foster long-term relationships with Canadian travellers, travel agents and media.”

DCI will lead Meet Boston’s PR and travel trade efforts across Canada, working with local partners to deliver campaigns and activations.

“We are thrilled to partner with Meet Boston and look forward to leveraging our deep knowledge of the Canadian market to showcase all that Greater Boston has to offer,” said Tania Kedikian, senior account director at DCI, in a statement. “Our team is passionate about connecting Canadians with unique travel experiences, and Boston’s vibrant culture, history and innovation make it an exceptional destination for our audience. We are eager to inspire more Canadians to discover Boston’s world-class attractions, diverse neighbourhoods and welcoming spirit.”

Boston is gearing up for a big year with several major events and developments on the horizon.

Michelin is expanding its presence in the Boston and Cambridge area, and in 2026, Boston will also be one of the 16 host cities for the FIFA World Cup, welcoming international soccer fans and showcasing the city on a global stage.

Additionally, the city will participate in the nationwide 250th anniversary commemorations of American independence, featuring cultural and historical events throughout the year.

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