Almost 400 agents attended Visit Orlando's recent Canada-wide training seminars

Visit Orlando, the official tourism association for the most visited destination in the United States and its major tourism partners joined together for the destination’s annual sales mission, with comprehensive events taking place across Canada Oct. 15-17 in St. John’s (first time event), Montreal and Toronto.

This year’s series included the largest Orlando delegation to date, with nine participating partners.

READ MORE: Visit Orlando & partners on the road in Canada this fall

One-stop shop for training

These three Orlando events offered a one-stop-shop training on all that Orlando has to offer, from what’s new in its theme parks and new accommodation options, to the destination’s diverse shopping options, outdoor adventures and thriving dining scene. The fun-filled, interactive sessions not only armed agents with the tools to better sell Orlando, but also gave agents the opportunity to win a number of Orlando prize packages.

Orlando tourism partners for this mission included SeaWorld Parks & Entertainment, Universal Orlando Resort, Walt Disney World Resort, Kennedy Space Center Visitor Complex, Walt Disney World Swan and Dolphin Resort, Vistana Signature Experiences, Rosen Hotels and Resorts, Balmoral Resort Florida and Mears Transportation Group. The events also included a trade show component encouraging one-on-one interaction with Visit Orlando partners along with WestJet Vacations, Air Canada Vacations, TravelBrands, Transat Vacations, Sunwing Vacations and Avis/Budget Rent-a-Car.

As an extension of the mission, Visit Orlando and its partners also conducted trainings in Toronto at TravelBrands, Sunwing and CAA and visited Transat Holidays in Montreal.

More information on specific resources for travel professionals, including collateral, sales aids and the Orlando Travel Academy online training tool can be found on Visit Orlando’s travel trade site, VisitOrlando.com/trade. An additional resource for travellers, the Visit Orlando App, features augmented reality experiences for visitors to explore, have fun and earn savings throughout the destination. It can be downloaded in Apple App and Google Play stores.