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Monday,  April 15, 2024 9:17 AM 

Sunwing to sponsor TV's Big Brother Canada with Cuba Tourist Board


Sunwing to sponsor TV's Big Brother Canada with Cuba Tourist Board
Sunwing Vacations has partnered with the Cuba Tourist Board to become a sponsor of TV's Big Brother Canada. (Sunwing)
Pax Global Media

Sunwing Vacations has partnered up with the Cuba Tourist Board as it becomes a first-time sponsor of Big Brother Canada for the show’s 12th season as the exclusive in-program travel partner. 

Big Brother Canada is one of the top-ranked shows in Canada, with more than nine million people across the country tuning in last season. 

“We’re thrilled to join forces with our longstanding partner the Cuba Tourist Board, and to have Sunwing Vacations become a series sponsor for Big Brother Canada’s 12th season,” said Samantha Taylor, chief marketing and digital officer of Sunwing Vacations Group. “As one of the most popular reality television series on the air, we’re excited to align our brand with a Canadian-original program that brings people joy while introducing Sunwing to more audiences who share a passion for creating unforgettable memories." 

"True to our brand identity that’s centred on embracing customers’ quirks and unique vacation identities, we’re looking forward to tuning in each week to see how each houseguest discovers their own persona and how they maximize every moment with Sunwing in mind.”

Sunwing on TV

As a sponsor of Big Brother Canada, the integration of Sunwing Vacations and the Cuba Tourist Board comes to life in several areas, including through the show’s grand prize offering of a dream all-inclusive getaway for two with Sunwing to Cuba, valued at over $10,000 CAD. 

As well, season 12 will include a custom-designed Sunwing and Cuba-inspired room where houseguests will have every opportunity to relax, strategize and be transported to tropical days down south. 

READ MORE: On Location: Cuba's “Pearl Of The South” – PAX unpacks Cienfuegos, Melia Trinidad Peninsula with Sunwing

Houseguests will also compete in a co-branded Power of Veto (POV) challenge that is sure to bring the heat in an environment that, visually speaking, sets the stage for paradise.

Throughout the season, Sunwing and Cuba will be showcased through various digital components including video pre-roll, short-form video and display ads that will run on the show and BigBrotherCanada.ca, the Global TV App and Connected TV inventory, plus several featured brand spots and billboards in select episodes, including the finale.

Season 12 of Big Brother Canada premieres on Tuesday, March 5, 2024 at 7:00 p.m. ET/PT exclusively on Global and STACKTV, and airs three nights a week featuring new episodes on Sundays (9:00 p.m. ET/PT), Tuesdays (7:00 p.m. ET/PT) and Wednesdays (first airing at 10:00 p.m. ET/PT then moving to 9:30 p.m. ET/PT in the weeks following).


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