JAPEX gets underway in Montego Bay

The 2014 Jamaica Product Exchange currently taking place in Montego Bay is set to exceed the success of past years, according to remarks delivered at the event’s opening ceremony last night.

The resounding message from speakers was of positivity and optimism, as the island destination seeks to diversify its product line-up and extend tourism partnerships beyond the sun, sand and sea.

Tourism remains the single most important business generator for Jamaica’s tourism product, and to support continued success, wholesalers and tour operators from four continents are taking part in negotiations over the next few days.

“JAPEX is a world of business opportunities all under one roof,” said Donna Hayes, the master of ceremonies for last night’s event.

The country received more than two million stopover visitors in 2013 and is reporting growth of 2.4 per cent for 2014 thus far.

Stay tuned as PAX reports on location.

PHOTO: Sheila Benjamin McNeill, Hon. Dr. Wykenham McNeill & Nicola Madden-Craig.