G Adventures launches next Change Makers, opens spots for Canadian agents to attend GX Jordan

G Adventures' agent reward program, Change Makers, is back.

Now live, the incentive will give 15 Canadian travel agents a chance to earn spots at the next GX Summit, which will be taking place in Jordan in September 2025 in partnership with the Jordanian Tourist Board and Royal Jordanian Airlines, with added support from USAID Jordan.

The incentive connects agents with the power of community tourism, bringing together a group of 75 winners from around the world who have earned their space to see firsthand how their work directly impacts local communities in the places they send their travellers to.

The Change Makers Challenge, on now, runs through to May 31 2025, encouraging agents to focus on changing people's lives through travel by booking G Adventures trips.

READ MORE: On Location: “Community tourism in action”: G Adventures' GX summit takes off in Delhi, India

Each ‘life changed’ by making a booking earns agents one entry to qualify for the GX Summit. The top 10 sellers per region will secure their spots, with five additional “wildcard” spaces also available for agents.

The wildcard challenges for 2025 include fundraising for G Adventures’ non-profit partner, Planeterra and completing G-Learning training modules, plus there will be opportunities for ‘first time’ G Adventures bookers and a reward for the agent who’s changed the most lives in total from June 1, 2024 to May 31, 2025.

For the first time, agents will have the opportunity to sell tickets to GX Jordan and there will also be one place available in each region for the agent who has booked the most travellers to attend.

VIDEO: Are travellers “getting” community tourism? One-on-one with G’s Bruce Poon Tip at GX India

More details will follow to help agents make the most of the opportunity to invite their customers into the GX community for this special event, which PAX covered this year in India.

The Change Makers agent event will be once again incorporated into G Adventures’ World Community Tourism Summit, GX, which brings media, agents, suppliers and travellers together to learn more about how community tourism has the power to change people’s lives for the better.

In September 2024, G Adventures held its second GX Summit in India, where over 500 attendees had the chance to learn more about Planeterra-supported social enterprises and hear from a line-up of influential speakers on how community tourism can shape the future of travel.

In addition to celebrating agents and their hard work, the GX Summit will offer the chance to explore Jordan’s sights, sounds, and community tourism highlights.

“We’re proud to stand as our agency partners’ strongest supporters and there’s nothing more fulfilling than watching our global community of agents come together to celebrate our joint success and the impact we all make in transforming lives in the destinations we take our travellers to,” said David Green, managing director for G Adventures, in a press release.

“GX Jordan will be a celebration of G Adventures’ 35th anniversary and it promises to be bigger and better than ever. These spots are the hottest tickets in town, so I wish all of our agents the best of luck as they change more people’s lives through travel.”

Terms and conditions apply. Agents can log into Sherpa, or speak to their regional Global Purpose Specialist, for more information.

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