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Monday,  March 4, 2024 10:01 PM 

G Adventures launches Animal Welfare Policy on World Animal Day

G Adventures launches Animal Welfare Policy on World Animal Day
A lemur in Madagascar. Photo: G Adventures

Today (Oct. 4th) is World Animal Day and G Adventures has marked the occasion by announcing its first Animal Welfare Policy.

The initiative, developed in consultation with World Animal Protection, the Jane Goodall Institute, and the World Cetacean Alliance, supersedes the industry-leading animal welfare guidelines introduced by G Adventures in 2015.

Having no physical contact with, or feeding non-domesticated animals in captivity or the wild, not visiting performances or shows involving wild animals, and not consuming endangered animals, are key aspects of the policy, which aims to ensure “wild life has a wild life.”

A video entitled ‘Wildlife has the right to a wild life’ was released alongside the new policy to educate people to interact with wildlife in a way that does not harm animals or put people, both locals and travellers, in danger.

The video reminds travellers about basic animal welfare, such as not taking pictures with wild animals that may have been sedated, or riding elephants which will have been harmed to carry humans.

It also introduces the strengthened aspects of the policy, such as not feeding animals or having any physical contact with them, and addresses the consumption of endangered species by travellers.

“We are proud to have advised G Adventures on their animal welfare policy and to help them identify harmful tourist activities to ensure no animals are mistreated,” Melissa Matlow, campaign manager for World Animal Protection, stated in a release. “We see G Adventures as a leader in humane and sustainable tourism and are excited by the work we will continue to do together to end animal cruelty and keep wildlife in the wild where they belong.”

Jamie Sweeting, vice-president of social enterprise and responsible travel at G Adventures said the policy replaces the company's existing animal welfare guidelines, and acknowledges the operator is taking things to the next level across the business.

Part of G’s traveller conduct policy

“No one in the travel industry is perfect, and we ourselves aren’t perfect, but we must learn as we grow,” Sweeting stated. “As time went on, working with and learning from others we realized we could go further than the Five Freedoms, and so our new animal welfare policy was formed. Our world’s animals are one of our greatest treasures and it’s our job to respect them and to protect them for their future generations, as well as our own.”

Rhinos roam the land in Matobo National Park in southwest Zimbabwe. Photo: G Adventures

Sweeting added: “The animal welfare policy will be built into our traveller conduct policy, and into our staff contracts. We want people to not just abide by the policy, but to monitor the behaviours of others and alert us when they see anyone who might be causing, often unintentionally, harm to the animals we share our planet with.”

The new policy is one of G Adventures’ many "'G for Good’ commitments,” and builds on the Global Welfare Guidance for Animals In Tourism which were announced in 2015 by ABTA UK, and based around the Five Freedoms - freedom from hunger and thirst, freedom from discomfort, pain, freedom from injury or disease, freedom to express normal behaviour and being free of fear and distress.

G Adventures is also feeding into the updating and revision of the ABTA Guidance which will launch later this year.

For more information on G’s animal welfare policy, click here

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