NexusCube platform integrated into WestJet’s ecosystem

GoNexus Group has launched its NexusTours white-label platform within the WestJet Airlines App and on westjetvacations.com.

The integration offers WestJet passengers a seamless booking experience for services – including a portfolio of more than 220,000 experiences, over 8,000 mobility options across 1,000+ airports, and access to more than 3,000 theme parks—all powered by NexusCube, GoNexus Group’s B2B travel platform.

The collaboration expands GoNexus Group’s global footprint, allowing NexusTours to showcase its inventory to a broader audience beyond its traditional leisure markets.

This initiative is further amplified through in-flight and on-ground promotions, including dedicated announcements and digital displays across a fleet of 152 aircraft.

A real-time chatbot has also been integrated to provide immediate assistance.

“This launch is a major leap forward in our global strategy,” said Rubén Gutiérrez, president of GoNexus Group, in a press release. “By integrating our advanced NexusCube platform into WestJet’s ecosystem, we’re not only expanding our reach to over 25 million passengers annually, but also redefining how travelers discover and book experiences worldwide—from iconic leisure hubs like Cancún to emerging metropolises like Barcelona and Tokyo. It’s a clear step toward our vision of delivering frictionless, tech-enabled journeys at scale.”

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