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Monday,  July 15, 2024 7:00 AM 

Amex GBT appoints task force to assess “the new risks” of AI


Amex GBT appoints task force to assess “the new risks” of AI
Amex GBT AI Task Force Jake Hautly, Erica Trevino and Marilyn Markham. (Supplied)
Pax Global Media

Artificial intelligence (AI) continues to shape and mould travel industry, and American Express Global Business Travel (Amex GBT) is the latest company to dig deeper into the new technology.

In a news release, Amex GBT says it is driving “purposeful innovation” and “enhanced governance” around AI, for its clients and the corporate travel management ecosystem.

The travel management company says it will harness AI across four key areas – traveller care, finance, engineering and enabling a modern workplace.

A new task force will also be conducting assessments with legal, privacy, compliance, procurement and cybersecurity in order to advise on “the new risks” introduced by AI.

READ MORE: OTA Kayak launches suite of artificial intelligence tools

The initiative is marked by strategic leadership appointments with Michael Esquibel spearheading technology strategy & engineering and Marilyn Markham as the new vice president of engineering and AI strategy.

Their roles are crucial in driving AI integration across the company, aiming to enhance the efficiency and effectiveness of services offered to clients. 

Erica Trevino and Jake Hautly have also been appointed to pivotal roles focusing on operations system strategy and finance systems optimization, respectively, highlighting the initiative's comprehensive approach to AI adoption.

READ MORE: Step aside, ChatGPT. Why Google’s Gemini could be the next AI supertool for travel advisors

“Artificial intelligence will supercharge our colleagues and bridge a path to automation previously limited by the language-data barrier. Scaling AI for Amex GBT will unlock efficiencies and inspire product innovation to elevate user experiences for our colleagues, our clients and their travellers,” stated Markham.

The company says it actively uses proprietary AI across its portfolio of services.

In 2020, Amex GBT acquired AI start-up 30SecondsToFly, which has been used to develop natural language processing in the company’s chat and email channels, while the company’s 2021 acquisition of Egencia from Expedia Group brought additional AI and data science expertise and enterprise capabilities.

READ MORE: How four travel pros are using AI to improve their operations & save time

“We are building a secure environment, applying robust testing, and partnering with the leaders of the AI revolution, so our employees and customers can feel confident that we are progressing responsibly,” said Amex GBT chief innovation and technology officer, David Thompson.

A number of companies have been introducing AI-focused roles and initiatives within their organizations.

In November, Flight Centre Travel Group announced the launch of an AI Center of Excellence alongside the creation of a role to lead AI for corporate travel.

PAX has been covering this topic extensively. Click here for some real-world examples of how artificial intelligence is being used in the travel trade.


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