Sheralyn Berry named Americas GM at HX

HX has announced Sheralyn Berry as its new general manager for the Americas region.

“We are thrilled to welcome Sheralyn to the HX senior leadership team,” said Alex Delamere-White, chief commercial officer at HX, formerly Hurtigruten Expeditions.

“Sheralyn joins us as we enter an exciting new chapter as HX. Her commitment to strategic partnership development with the travel trade underscores our dedication to strengthening B2B sales in this key market.”

With over two decades of travel industry expertise, Berry excels in senior leadership roles that foster revenue growth across consumer and trade channels.

As president, Canada at Contiki Holidays, she oversaw strategic functions, including sales, marketing, e-commerce, PR and customer service.

Prior to assuming the role of Contiki’s director of sales for Canada in 2012, she served as regional sales director, western Americas at G Adventures.

“In the Americas, HX has seen ten-fold revenue growth since 2019,” added Delamere-White.

“We are confident that Berry will be instrumental in achieving our ambitious commercial objectives for this market.”

Based in Toronto, Berry will be responsible for driving sales and profitability across the U.S., Canada and Latin America.

Aligned with HX’s growth targets for the region, she will be responsible for expanding market presence, elevating brand visibility and forging stronger relationships with the travel trade.

Berry will start in her new role on Oct. 10.

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