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Sunday,  July 14, 2024 3:19 AM 

Red Label Vacations appoints new VP for retail division

Red Label Vacations appoints new VP for retail division

Red Label Vacations Inc. (RLV) has hired Dianne Jackson for the role of vice president, retail. 

Effective immediately, Dianne will develop and execute strategic initiatives for RLV’s retail brands. These brands include and

“Dianne has a proven track record building effective teams, growing sales and marketing, andexceeding expectations in the travel industry," said Frank DeMarinis, CEO, RLV. “I believe Dianne will have great success managing our retail division, and ultimately continue the growth of our organization. I am very happy to have Dianne join our team.”

Role & responsibilities

In her new position, Jackson will oversee the retail division; developing specific goals and implementing tactics to support the business goals and objectives. 

Jackson will establish ongoing improvements and ultimately assist in market share growth of each retail brand. Her leadership, forward thinking and collaborative personality will be instrumental in ensuring the evolution of RLV’s retail brands.

Prior to her new role, Jackson held senior roles at CAA, Expedia Affiliate Network, Allianz Global Assistance and First Choice Canada. Jackson was previously a senior director for, now a division of Red Label Vacations Inc.

Dianne can now be reached at