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Monday,  June 8, 2026   7:55 PM
VIDEO: “Get loud!”: Trevello CEO Zeina Gedeon talks growth, headwinds & building bridges at Belfast conference
Trevello's CEO Zeina Gedeon (front) unpacks this year's Building Bridges conference with PAX's Michael Pihach at Titanic Belfast. (Pax Global Media)

Trevello Travel Group took its conference game to a whole new level this year with “Building Bridges,” a first-of-its-kind event that brought roughly 250 travel advisors and suppliers to Belfast and beyond from May 2-8.

Held outside North America for the very first time, the conference, which PAX covered on location, blended professional development, unforgettable celebrations and destination experiences into a high-energy week across Northern Ireland.

In partnership with Brendan Vacations, Tourism Ireland and Tourism Northern Ireland, the host agency created what felt like a three-act production — equal parts business, bonding and bucket-list adventures.

From left: Catherine Reilly, Brendan Vacations; George Diamondis, Tourism Northern Ireland; Susan Lawson, Trevello; Kali Gray, Trevello; Zeina Gedeon, Trevello; Lauren Lamonday, Tourism Ireland; Amy Losics, Trevello. (Pax Global Media)

Alison Berk and Mike Allard at Dunfin Farm. (Pax Global Media)

The week kicked off with workshops, presentations and networking sessions involving 150 advisors and 36 suppliers, including a “Meeting of the Minds” session where advisors helped shape the conversation themselves.

READ MORE: On Location: “Very productive”: Trevello conference takes Northern Ireland by storm with culture & big ideas

Then came Global Travel Advisor Day on May 6, celebrated Trevello-style with pink flair, fun and plenty of appreciation.

From left: Babette Baskerville and Rachel Bertrand. (Pax Global Media)

Jet set. Connect. Repeat. Trevello celebrates Travel Advisor Day in Belfast. (Pax Global Media)

Advisors also explored iconic regions like the Causeway Coast, Derry-Londonderry and County Fermanagh on curated FAM trips designed to connect them with local culture.

READ MORE: On Location: “If we get them here, we get their hearts”: Trevello conference kicks off in Belfast

And one of many highlights? An over-the-top gala and awards night at Titanic Belfast – the world’s latest attraction dedicated to the luxury passenger liner that sank in 1912 – complete with a replica Grand Staircase and enough sparkle to rival the Titanic itself.

Group pic at Titanic Belfast. (Pax Global Media)

Miss out on the action? You’re in luck! PAX was there, with its cameras rolling.

Watch our exclusive interview with CEO Zeina Gedeon, filmed on location at Titanic Belfast — a PAX first! — as she reflects on Trevello’s “Building Bridges” conference, the host agency's growth and her message to travel advisors navigating industry headwinds.



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