Travel Leaders Group unveils new Vacation site

Travel Leaders Group has unveiled a new consumer travel site, ‘Vacation.’ Using the repurposed Vacation.com URL, Vacation is described by the company as the travel industry’s very first Perpetual Demand Generation (PDG) vehicle, and allows consumers to be matched with appropriate Travel Leaders Group travel agents.

Initially focusing on Honeymoon and Destination Wedding specializations, Vacation will soon be launched as an interactive consumer-focused lifestyle brand where prospective travelers can research and access valuable information, along with various options about specific types of travel, at their own pace.

When they are ready to receive personalized advice, they will be matched with the most appropriate participating Travel Leaders Group travel agent. For the upcoming consumer launch, Members from Travel Leaders Network (including TL Network Canada) will be the first Travel Leaders Group agents invited to participate.

Eventually, Vacation will expand to other lifestyle specializations, and other Travel Leaders Group agents will be invited to qualify.

“When we brought our three agency groups together earlier this year, we did so with the realization that the dormant Vacation.com URL was far too valuable to simply allow it to go away. We have transformed Vacation.com into a consumer brand purveyor of quality counsel and expert information,” stated John Lovell, CTC, president of Travel Leaders Network, leisure group and hotel division.

“Our Travel Leaders Network Members have already enjoyed overwhelming success by participating in our very own Agent Profiler program, which continues to be enhanced, but the new Vacation provides a radically innovative approach for qualified participants to have skin in the game for beginning new conversations with qualified prospects who may never have considered using a travel agent before.”

Since nearly 1,900 Travel Leaders Network agents specialize in Honeymoon travel, and another 1,250 specialize in Destination Weddings – making the two categories among the most popular currently listed on TravelLeaders.com – they are being invited to qualify for participation in the initial focus of the new Vacation site.

Vacation will engage travelers specifically researching Honeymoons and Destination Weddings, offering them original content to learn more about their options, along with the ability at any time to be matched with the most appropriate agent.