Travel Agent Month: all the discounts, prizes & contests!

This month, it's all about you, travel advisors. 

The travel industry is taking time in May to recognize and celebrate travel advisors worldwide, marking Travel Agent Day—an annual event held on the first Wednesday of May (May 6) and observed throughout the entire month.

Travel Agent Day was first established in 2011 by Colleen Lorenzen of Uniglobe Carefree Travel in Saskatoon, Saskatchewan.

Since its inception, the occasion has grown into a globally-recognized celebration spanning the full month, uniting travel pros from across the industry.

Here’s a look at how suppliers are honouring the travel trade this month. Save this page and check back often – new promos, contests and incentives will be added regularly!

Air Canada & Air Canada Vacations

To celebrate and honour its travel advisor relationship, Air Canada and Air Canada Vacations have launched a national initiative, with weekly prize draws for agents, including Economy Class flights to any Canadian destination Air Canada flies, Maple Leaf Lounge passes, future travel vouchers, and more.

Travel agents can enter by visiting this landing page each week.

Additionally, through the month, the companies will post weekly videos where account managers talk about how much they value you, your work, and all the ways you help us create meaningful journeys together for customers.

Air Canada and Air Canada Vacations have released a special video to mark Travel Agent Month. Watch it here!

AmaWaterways

AmaWaterways is celebrating Travel Advisor Appreciation Month with a lineup of incentives, educational opportunities and exclusive giveaways designed to reward and empower its valued advisor partners, including a $200 e-gift card for every new reservation made on select “Hot Dates” sailings.

Valid for bookings made between May 1 and May 31, 2026, the e-gift card will be issued 30 days after deposit and sent directly to the advisor’s email, in line with standard terms and conditions.

AmaWaterways is also bringing back its highly popular Sell 3, Sail Free offer for 2026, giving advisors the opportunity to earn a complimentary river cruise when they book three qualifying reservations.

The offer applies to bookings made from May 1, 2026, for travel completed in 2026.

Complimentary sailings may be taken in Europe, Colombia or along the Mekong through March 2027, on select FAM cruises or departures within 60 days of sailing, based on availability.

The company will also host its Webinar Wednesday series throughout May, featuring expert-led sessions focused on sales strategies, group bookings, FAM opportunities and maximizing earnings.

Advisors who attend all four webinars will be entered for a chance to win a complimentary seven-night European river cruise for two aboard the company’s flagship, AmaMagna.

Webinar Wednesday sessions will include:

May 6 – Celebrating Travel Advisor Appreciation Month

An overview of tools and resources designed to support business growth. Register here. 

May 13 – Boosting Your Sales: Group Bookings with AmaWaterways

A session focused on building successful group bookings and using available marketing tools to support sales efforts. Register here. 

May 20 – Join Us Onboard: An Exclusive Look at AmaWaterways FAM River Cruises

An inside look at FAM cruises and how firsthand experience can help advisors better position river cruise offerings. Register here. 

May 27 – Elevate Your Earnings with AmaWaterways

A session exploring ways to enhance booking value through suite upgrades, partnerships and added experiences. Register here. 

CIE Tours

CIE Tours is marking Travel Advisor Appreciation Month from May 1-31, 2026 by inviting advisors to experience its tours firsthand.

The company is offering its advisors 30 per cent off any guided tour for both agents and companions, alongside the chance to win a seven-day guided tour for two of their choice across CIE Tours’ portfolio of destinations.

Throughout May, CIE Tours is giving one lucky travel advisor the chance to win a seven-day guided tour of their choice for two, with applicable destinations spanning Ireland, Britain, Iceland, and Italy.

In addition, CIE Tours is offering its 30 per cent travel advisor discount on guided vacations for them and a companion throughout the month of May.

The discount is applicable across CIE Tours’ portfolio of guided tours to Ireland, Britain, Iceland, Italy, and Spain, giving advisors the opportunity to experience these destinations firsthand and come away better equipped to sell them with confidence.

To enter the, click here. Full terms and conditions are available on the landing page.

Club Med 

In honour of Travel Agent month, from May 1-16, Club Med is offering double Great Advisor Loyalty points for every booking confirmed at:

• Club Med Cancún, Mexico
• Club Med Punta Cana, Dominican Republic
• Club Med Buccaneer’s Creek, French West Indies
• Club Med Québec Charlevoix, Canada
• Club Med Michès Playa Esmeralda, Dominican Republic*

6,000 points = 1 night in a Club Med Resort for 1 person. Click here for more. 

Collette

Collette is recognizing the vital role advisors play in its success with a series of limited-time incentives throughout the month of May.

These exclusive giveaways come in addition to Collette’s Worldwide Sale, going on now through June 1.

The tour operator will host a multi-week giveaway exclusively on its Travel Advisor Network (TAN) platform throughout May. Each week, a premium prize will be revealed, giving advisors multiple opportunities to participate and win.

Collette will also host a month-long daily giveaway featuring Yeti products, rewarding advisors who are actively booking travel. Advisors automatically qualify by making a reservation and submitting a deposit. Seven prizes will be awarded daily, totaling 140 winners in May.

At the conclusion of the promotion, one U.S. advisor and one Canadian advisor will be selected from the pool of winners to receive a travel voucher toward a Collette tour.

For full details and eligibility, advisors are encouraged to visit Collette’s Travel Advisor Portal. 

Fresh Tracks Canada

Fresh Tracks Canada has a special promotion, designed to reward advisors, plus add extra value for their clients.

From May 1–31, 2026, travel advisors who register for Fresh Tracks Canada’s Travel Advisor Resource Portal and make any new Canadian Train Vacation booking during the promotional period will receive a $100 gift card for themselves and a $100 gift card for their clients to use in destination.

For Northern Lights or Polar Bears bookings, advisors will receive a $50 gift card for themselves and a $50 gift card for their clients.

Travel advisors can register for the Travel Advisor Resource Portal here. 

Special trip draw: Each qualified booking also earns the travel advisor one entry into a special draw for a coveted spot on an upcoming Fresh Tracks Canada FAM, offering advisors the chance to experience one of our iconic Canadian travel experiences firsthand.

Hurtigruten

At the centre of Hurtigruten's initiatives is the launch of the Hurtigruten Education Series, a new video series designed to quickly build advisor confidence in selling Norway as the safe, year-round destination for travellers of all ages that it is. 

The series, which is available on Hurtigruten’s Travel Advisor Portal, provides advisors with accessible, practical knowledge to help them better match clients with the right voyage and season.

Hurtigruten is also offering a private, trade-exclusive promotion for advisors’ clients, with up to 50% off select Original Voyages departures from May through August. The offer is designed to help advisors convert demand into bookings during peak travel months along Norway’s coastline. This ongoing promotion, updated monthly, has seen sales consistently grow since its launch late last year.

Jamaica Tourist Board 

• 1:30 p.m. – Virtual lobby opens (networking & destination exploration) 

• 2:00 p.m. – Welcome remarks & destination updates 

• 2:10 p.m. – Session 1: Andrew Jenkins 

• 2:50 p.m. – Q&A 

• 3:00 p.m. – Break 

• 3:05 p.m. – Session 2: Jermy Miller 

• 3:45 p.m. – Q&A 

• 3:55 p.m. – Closing remarks 

Registration is now open via the Maple Leaf Room here, where full speaker details are also available. A recording will be shared with registered participants 10 days post-event. 

Norwegian Cruise Line

Norwegian Cruise Line celebrates the 15th anniversary of its =travel advisor program, Partners First, with a vacation sweepstakes.

Beginning May 1, 2026, through May 31, 2026, NCL has a sweepstakes exclusively for travel partners, giving away 15 seven-day cruises in a balcony stateroom for two (conditions apply).

Winners will also have the opportunity to be featured in travel advisor appreciation initiatives throughout the year across a variety of marketing channels including the Company’s Partners First Facebook page.

To enter the sweepstakes, travel partners need to submit a testimonial sharing how NCL and Partners First have made selling cruises easier and more rewarding.

Winning entries will be showcased across NCL’s channels, amplifying the voices of advisors and reinforcing the value of the long-term partnership. 

For more information, click here. 

RIT Vacations

RIT Vacations is launching a special Travel Agent Appreciation campaign throughout May 2026, featuring exclusive rewards and a chance to win a spot on a FAM to Ireland in February 2027.

As a token of appreciation, every booking made between May 6–13, 2026 will automatically qualify for a $25 gift card. No registration or additional steps are required. Eligible participants will receive their gift cards in June.

Make any booking between May 1–31, 2026, and you’ll be entered into our grand prize draw for a spot on our exclusive 2027 February Ireland FAM trip (Feb 16-22).

For more information or to apply for the FAM trip, visit here.

Saint Lucia Tourism Authority

The Saint Lucia Tourism Authority (SLTA) has brought back its annual incentive program, Saint Lucia Advisors Months (SLAM).

The initiative runs from June through November and features attractive booking incentives alongside exclusive accommodation rates for qualified travel advisors.

SLAM offers participating advisors the opportunity to discover the island’s rich culture and natural beauty first-hand.

During their stay, advisors will enjoy land and sea excursions, guided tours and indulgent experiences showcasing the island’s diverse cuisine, tastes, sights and sounds.

The program also features a dedicated day of structured site inspections at Saint Lucia’s award-winning hotels and resorts, including the newly constructed holistic wellness property, LifeCo, and the new ultra-luxurious ten-bedroom estate villa, La belle Helene by Windjammer Landing.

For more information, visit here.

Sandals & Beaches Resorts

Sandals and Beaches Resorts is introducing a limited-time booking incentive designed to reward advisors with some extra cash.

In honour of Global Travel Advisor Day, all new bookings (six nights or longer) at five featured resorts made now through May 31, 2026 via taportal.sandals.com or with the Unique Vacations Canada reservations team will qualify for enhanced cash bonuses:

• US$150 for Butler Suites 
• US$100 for Club and Concierge level rooms
• US$30 for Luxury and Deluxe accommodations

Featured resorts include:

Sandals Royal Curaçao

Travel dates:   Now through December 25, 2026

Sandals South Coast

Travel dates:  November 18, 2026 – December 25, 2027

Sandals Montego Bay

Travel dates:   December 18, 2026 – December 25, 2027

Sandals Royal Caribbean

Travel dates:   December 18, 2026 – December 25, 2027

Beaches Turks and Caicos

Travel dates:   June 1 – September 30, 2026

(Not applicable for Treasure Beach Village bookings)

Terms and conditions apply.  Bonus cash incentive is not applicable on contracted Group bookings, Loyalty and Travel bookings, cobrand bookings or Military/First Responder bookings.

The extra bonus cash incentive is in addition to the existing bonus commissions available (no minimum nights required) on all Sandals and Beaches Resorts, when booked with Unique Vacations Canada or via the Sandals TA Portal.

3% Bonus Commission for Butler Suites

2% Bonus Commission for Concierge level

1% Bonus Commission for Luxury/Deluxe level

Scenic Group (Scenic & Emerald) 

From May 1- 31, 2026, Scenic Group Canada will have the opportunity to earn an additional 2% bonus commission on all eligible river and ocean cruise bookings.

Canadian travel advisors can earn an additional 2% bonus commission on:

• Scenic and Emerald River Cruises’ 2026 and 2027 Europe and Southeast Asia itineraries.
• Scenic Discovery Yachts and Emerald Yacht Cruises’ 2026-2028 Ocean itineraries.

Conditions apply.

Sunwing Vacations

Sunwing Vacations is recognizing the support of the Canadian travel advisor community with a month-long incentive program featuring weekly prizes including gift cards and complimentary resort stays.

Throughout May, travel advisors can participate in short weekly quizzes based on Sunwing Vacations’ webinar series for a chance to win one of four weekly vacation stays, along with $4,000 in gift card prizes each week.

Week 1: May 1–7

A closer look at RIU Hotels & Resorts

Prize: Stay at Riu Palace Bavaro

Gift cards: Sunwing, WestJet, Petro Canada, Skip

Week 2: May 8–14

EN: A closer look at Royalton

FR: A closer look at Eurostars Grand Cayacoa

Prize: Stay at Royalton Blue Waters Montego Bay

Gift cards: Sunwing, WestJet, Petro Canada, Skip

Week 3: May 15–21

A closer look at NexusTours

Prize: Stay at The Buenaventura Golf and Beach Resort Panama 

Gift cards: Sunwing, WestJet, Petro Canada, Skip

Week 4: May 22–28

A closer look at customizable group quotes

Prize: Stay at Riu Palace Cabo San Lucas

Gift cards: Sunwing, WestJet, Petro Canada, Skip

For more information, visit the Sunwing Travel Agent Portal.

TravelBrands

TravelBrands has a month-long incentive campaign designed to recognize and reward Canadian travel advisors.

Running throughout May 2026, the campaign introduces an engaging incentive structure that rewards agents for every booking made.

For all eligible bookings, a spin will be awarded for a chance to win up to 10,000 Loyalty Rewards Points. (Terms and conditions apply).

For bookings made for departures between June 1 and July 31, 2026, 2X Loyalty Rewards Points will be earned (Terms and conditions apply).  

In addition, Loyalty Plus and Loyalty Elite agents will have the opportunity to win one of two TravelBrands Future Travel Vouchers:

• Loyalty Plus Agents will be entered into a draw to win a $250 TravelBrands Future Travel Voucher
• Loyalty Elite Agents will be entered into a draw to win a $500 TravelBrands Future Travel Voucher

The campaign is applicable to TravelGenie Packages, Hotel-Only, Add-ons (Tours, Tickets, Transfers, and Shore Excursions), Sunquest Packages, Car Rentals, Encore Cruises, and Exotik Journeys.

To make qualifying bookings or learn more about this offer, including full terms and conditions, click here. 

Virgin Voyages

Virgin Voyages is taking professional recognition to the next level with a month-long extravaganza called “First Mate Appreciation Month.”

The centrepiece is “VV Fest,” a month-long series of webinars and interactive sessions designed to empower travel advisors (First Mates) with “high-octane tools, insider knowledge, and exclusive rewards.”

The month concludes with a grand finale recap, spotlighting advisor wins and providing the final "launchpad" of inspiration to carry First Mates through the busy booking season.

Additionally, throughout May, more than 500 First Mates will be welcomed aboard Resilient Lady and Brilliant Lady for day visits in Miami and Seattle.

See details here.

WestJet

WestJet celebrates with a refreshed advisor hub and Canadian Rockies prize giveaway.

 To highlight 30 years of partnership, WestJet has a contest throughout May, inviting advisors to explore their updated advisor hub for a chance to win Canadian-inspired prizes. 

WestJet has reimagined its travel agent resource site to better support their partners. Now known as the advisor hub, the site features improved functionality, simplified navigation and enhanced tools designed to make advisors’ work easier when booking with WestJet.

WestJet is now inviting advisors on a little adventure. By exploring the new website and spotting illustrated “hidden gems” featuring members of WestJet’s Agency Sales team, advisors can earn multiple contest entries and increase their chances of winning one of three prizes, including a bucket-list Canadian getaway.

This year’s prizes showcase iconic Canadian experiences including: 

• Grand prize: Canadian Rockies experience provided by Pursuit Collection, featuring round‑trip airfare for two to Calgary, a four-night stay at the Mount Royal Hotel in Banff, $200 dining credit that can be used at any of the following restaurants: Sky Bistro, Brazen, or Farm + Fire, two tickets to the Banff Gondola, two tickets for a Lake Minnewanka Cruise and two tickets to the Columbia Icefield Adventure and Skywalk.
• Second prize: 50,000 WestJet points.
• Third prize: A $350 WestJet Gift Card.

 Travel advisors can enter by visiting the refreshed advisor hub found at westjettravelagents.com, locating the hidden gems and submitting the contest entry form. Each hidden gem found counts as an entry, with bonus questions available for additional chances to win.

Full details are available here. 

WestJet Vacations

Throughout May, travel advisors are invited to take part in a digital treasure hunt hosted on the WestJet Vacations Travel Agent Portal. 

Each week, a new clue will be hidden within the platform, encouraging advisors to explore content and uncover the answer for a chance to win exciting prizes. With over 30 chances to win throughout the month, the program brings a fun and rewarding twist to Travel Agent Appreciation Month.

Weekly prizes include:
• 1 x $1,000 WestJet gift card
• 2 x $250 Canadian Tire gift cards
• 5 x $100 SkipTheDishes gift cards
• Resort stays for two

A brand-new clue will be released each week, giving advisors multiple opportunities to participate and win.T

Terms and conditions apply.

Windstar

Windstar Cruises is celebrating Travel Advisor Appreciation Month by rolling out rewards, incentives, and valuable booking tools.

The highlight of Windstar’s Travel Advisor Appreciation Month is the grand prize giveaway: a seven-day Dreams of Tahiti cruise for two to Tahiti, including roundtrip airfare from Los Angeles (LAX).

The cruise is valid for departures through March 31, 2027, offering the winner ample flexibility to plan the ultimate South Pacific escape.

From May 1–31, every client booking for a 2026 Windstar cruise qualifies the travel advisor for one entry toward the Tahiti grand prize drawing.

In addition, advisors will earn a $100 bonus commission per stateroom, paid in addition to standard commission. There is no limit on the number of entries or bonus commissions advisors can earn. See more here. 

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