Cookies policy

In order to provide you with the best online experience this website uses cookies.
By using our website, you agree to our use of cookies. Learn more.

Sunday,  July 21, 2024 9:28 AM 

The LGBTQ+ market is eager to start travelling again: IGLTA survey

  • Other
  •   05-28-2020  8:54 am
  •   Pax Global Media

The LGBTQ+ market is eager to start travelling again: IGLTA survey
Pax Global Media

Individuals within LGBTQ+ communities are eager to start travelling again once the coronavirus crisis is resolved, according to a new survey conducted by the International LGBTQ+ Travel Association (IGLTA).

Gathering responses from nearly 15,000 LGBTQ+ travellers from around the world, the survey was conducted to gauge attitudes toward leisure travel in the face of the COVID-19 pandemic.

Recognizing global timelines and the need for safety protocols, two-thirds (66%) of respondents said they would feel comfortable travelling again for leisure before the end of 2020, with September and October being the most popular choices.

Nearly half (46%) said they would not change the types of destinations they choose to visit after the coronavirus situation is resolved, reflecting a high degree of destination loyalty amid the uncertainty.

While 25% of respondents are still undecided, only about 28% said they would change their destination choices.

“Previous studies have shown our community to be a resilient and loyal travel segment with a tendency to travel more than their non-LGBTQ+ counterparts,” John Tanzella, IGLTA president and CEO, stated in a release. “We wanted to document their sentiments during this particular challenging moment in time to remind the tourism industry at large that LGBTQ+ travellers should be a valued part of their recovery plans. Messages of inclusion have the potential to resonate even more strongly with LGBTQ+ travellers now."

The largest representation of the 14,658 responses came from the United States, Brazil, Canada, France and Mexico, with the majority of participants (88%) identifying as men; 8% identified as women, 2% as transgender.

The bulk of participants (77%) identified as gay; 6% as lesbian and 12% as bisexual; 79% of respondents were between the ages of 25 and 64.

The survey also focused on the likelihood of LGBTQ+ individuals choosing a variety of travel-related activities in the next six months, again showcasing strong willingness to travel and the diversity of the LGBTQ+ travel market.

Among other findings:

  • 48% are likely/very likely to stay in a hotel or resort
  • 57% are likely/very likely to take a domestic leisure trip
  • 34% are likely/very likely to stay in a vacation home, condo or rental apartment
  • 29% are likely/very likely to take an international leisure trip
  • 20% are likely/very likely to visit an amusement park
  • 21% are likely/very likely to take a group trip
  • 13% are likely/very likely to take a cruise
  • 45% are likely/very likely to take a short-haul flight (3 hours or less)
  • 35% are likely/very likely to take a medium-haul flight (3-6 hours)
  • 27% are likely/very likely to take a long-haul flight (6 hours or more)
  • 33% are likely/very likely to attend an LGBTQ+ Pride Event

The IGLTA Post COVID-19 LGBTQ+ Travel Survey was conducted between April 16th and May 12th 2020 through the association’s global network, including members and media partners, with support from the IGLTA Foundation.

The International LGBTQ+ Travel Association is a global leader in advancing LGBTQ+ travel and an Affiliate Member of the United Nations World Tourism Organization. As of 2016, the association had member businesses in about 80 countries.

For more information, go to

Don't miss a single travel story: subscribe to PAX today!