Jamaica Tourist Board & Airbnb announce partnership

The Jamaica Tourist Board and Airbnb have signed an agreement, which aims to promote tourism to the island, highlight the country’s unique history and culture, and position Airbnb for continued growth in the destination.

The announcement marks Airbnb’s second major partnership in the Caribbean, following a similar agreement with the Aruba Tourism Authority in November.

“Jamaica has so much to offer travellers seeking authentic experiences due to the diversity of our tourism product. With this partnership with Airbnb, we will be able to offer a renewed focus on community-based tourism which highlights our biggest asset – our people,” said Jamaica’s director of tourism, Paul Pennicook. “We foresee a great partnership with Airbnb and look forward to exceeding their client’s expectations in the Home of All Right.”

According to Airbnb, there are 4,000 listings in Jamaica, with the average earnings for a host on the island approximately $2,500 USD per year.