Travellers in 2024 will prioritize authentic, customized experiences in off-the-beaten-path destinations, says TRAVELSAVERS Canada, sharing its latest insights on travel trends.
The company conducts an advisory survey to get a sense of next year’s booking patterns and popular destinations and found that Italy will be top country to visit, with Portugal following closely behind.
Alaska also broke the top five, and the Dominican Republic and Mexico's Riviera Maya rounded out the list, the company says.
Visiting exotic destinations was identified by Canadian advisors as a top emerging trend, and their forecasts for 2024’s trending locales range from first-place South Africa and second-place Vietnam to Japan, Eastern Europe and Morocco.
“People are increasingly eager for new adventures,” said Jane Clementino, senior vice-president and general manager of TRAVELSAVERS Canada. “They’re more excited than ever to spread their wings and try new things, whether it’s a new place, activity, or style of travel. They want the full experience.”
All-inclusive travel is the top trend for next year, as travellers crave extra value and ease of planning their vacations, the company says.
River cruising and active/adventure travel also ranked highly in the survey. Multigenerational and family travel, along with small-group travel, are also surging in popularity due to a desire to experience the world with loved ones.
Bucket-list travel is the number-one emerging trend, according to the survey, as travellers are converting their dreams into to-do lists.
Personalized experiences and authentic travel made the top five as well, reflecting a heightened interest in cultural immersion tailored to the traveller’s preferences.
Off-the-beaten-path travel also ranked highly, along with AI-assisted travel planning.
“People are prioritizing travel and making moves to check the items off their bucket lists,” said Clementino. “They’re not waiting anymore. They’re working with travel advisors now to create their ideal vacations and build memories.”
Top trends for 2024
When asked about must-have travel experiences for 2024, Canadian advisors recommended immersive experiences, cruising, enhanced vacations (such as first-class air, expedited customs and private transfers) and “out-of-the-ordinary destinations” (such as Alaska’s glaciers, Machu Picchu or the Pyramids of Egypt).
The survey results are as follows:
- Dominican Republic
- Riviera Maya
Top Exotic Destinations
- South Africa
- Eastern Europe
- All-inclusive travel
- Multigenerational travel
- River cruising
- Family travel
- Small-group travel
Top Emerging Trends
- Bucket list/to-do trips
- Off-the-beaten-path/exotic destinations
- Personalized experiences
- Authentic travel
- AI-assisted travel planning
Advisors from TRAVELSAVERS agency affiliates in Canada participated in the survey between Nov. 8 and 27, 2023.