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Thursday,  June 13, 2024 4:32 AM 

FCA sets sales goals at AGM

FCA sets sales goals at AGM

Flight Centre Associates’ annual conference and gala awards were held at the Hyatt Ziva in Los Cabos in November, setting a goal of achieving $500 million in annual sales by 2023.

The Gala Awards recognized and rewarded Associates for both their sales and for the work they have done to improve the overall support structure within the business, further adding to that sense of community. The team was also very generous in their donations to a trio of local children's charities in Los Cabos, filling a truck with much-needed school supplies, clothes and toys as well as donating over $650 towards the causes.

"People inherently want to work with other people, to unite towards a common goal," said FCA brand leader Lee Zanello, adding that he believes the sales goal will be achieved by 2020. "Our small team structures break down our bigger business, allowing us to grow without sacrificing that hard-wired, emotional connection to belonging to a team. Our Associates can leverage off of the same support network that supports the entire Canadian Flight Centre business," Zanello explains. "Without a doubt we are the most supportive host agency in the marketplace; there's no other company set up with our infrastructure and access to support teams."

Those in attendance at this year's conference learned about Flight Centre Associate's new direct-to-consumer marketing platform, making it easy for Associates to directly communicate the sales and deals that Flight Centre puts on every month. Other highlights included training on the importance of creating unique product and the launch of a new airfare booking tool that takes full advantage of Flight Centre's global relationships with airlines.

A video of Zanello’s opening address is available here.