Ensemble launches luxury certification program

Ensemble has launched a Luxury Certification Program, developed in collaboration with The Travel Institute. 

The program is designed to equip Ensemble’s members with the skills and knowledge necessary to excel in the luxury travel market, enabling them to distinguish themselves as elite professionals in the industry.

 It offers a comprehensive curriculum that covers the following key areas: 

·        Understanding the Luxury Travel Market: Covering the scope and identifies current trends in luxury travel. 

·        Luxury Travel Products: Types of luxury travel products and their principal attributes. 

·        Identifying Luxury Travelers by type and characteristics. 

·        Strategies for Finding Luxury Travelers: Effective methods to locate and attract luxury clients. 

·        Brand and Marketing Planning: How to craft a brand and marketing plan that supports a luxury specialist focus. 

·        Sales Messaging: Tools to develop compelling sales messages that appeal to luxury travelers. 

·        Presentation Skills: Effective strategies to present luxury travel products. 

 Upon completing the nine modules and validation by The Travel Institute, advisors will be eligible to take a final exam. In addition, advisors are required to submit an experiential checklist validating their work related to luxury travel over the past five years. 

Successful candidates will earn the prestigious title of TTI and Ensemble Certified Luxury Advisor, a mark of distinction that signifies their expertise and dedication to excellence in the luxury travel sector. 

Jenn Kotacka, senior director, learning and performance for Ensemble, said the initiative reflects how Ensemble has "elevated its position within the luxury travel sector and its commitment to providing our advisors with the best tools and resources to succeed in the evolving luxury travel market." 

"Our goal is always to empower advisors to deliver unparalleled service and bespoke experiences to their discerning clients," Kotacka said. 

"Our new Luxury Certification Program exemplifies Ensemble's commitment to continuous growth and excellence in the luxury travel sector,” added Beth Butzlaff, SVP, partner relations for Ensemble. “Complementing our partnerships with the industry’s top suppliers, we provide our members with unparalleled training and support, enabling them to offer exceptional experiences to their clients. This program not only enhances our advisors' expertise but also reinforces our position as a leader in luxury travel." 

Ensemble announced earlier this year its expansion of offerings in the luxury travel sector with the announcement of several new partnerships and programs as well as the launch of its exclusive member community for advisors who specialize in luxury travel, Luxe Circles. 

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