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Tuesday,  June 18, 2024 9:34 PM 

Destination Quebec highlights 2017 in La Belle Province

Destination Quebec highlights 2017 in La Belle Province
Deborah Edwards, MC & IT, Destination Quebec; Juan Pablo Suarez, account director, Destination Quebec; Leonora Moncada, market manager, Alliance De L’Industrie Touristique Du Quebec; Gillian Hall, media relations, Destination Quebec.
Blake Wolfe

Blake Wolfe is an award-winning journalist and editor, who joined PAX after nearly 10 years in Canada’s newspaper industry. In addition to PAX, his work has been featured in publications such as the Metroland Media group of newspapers and the Toronto Sun.

Following a strong 2016, Destination Quebec is looking ahead to another successful year, with 2017 marked by a pair of milestones expected to continue that momentum.

That message was relayed by Destination Quebec to Toronto media yesterday, who were welcomed to a lunch-time reception to discover the travel offerings of La Belle Province in 2017, during informal networking with various travel partners from across Quebec while enjoying the province’s culinary offerings, including cheese, maple syrup and of course, poutine.

Partners at the event included:

  • Tourisme Laurentides
  • Tourisme Charlevoix
  • Tourisme Saguenay - Lac-Saint-Jean
  • Québec City Tourism
  • Tourism Eastern Townships
  • Le Québec maritime
  • Tourisme Iles de la Madeleine
  • Association de villégiature Tremblant
  • International Jazz Festival
  • Carnaval de Québec
  • Tourisme Montréal

Destination Quebec's travel partners (Photo credit: Dan Galbraith)

For the coming year, celebrations commemorating Canada’s 150th birthday as well as Montreal’s 375th anniversary are expected to bring in ever-growing numbers of tourists, said Gillian Hall, media relations for Destination Quebec.

“Quebec has enjoyed a fabulous 2016,” Hall said, detailing several achievements and recognitions, including an award for Quebec City as Culture Centre of the Year at the Leading Culture Destinations Awards in London and Tremblant’s designation as top ski resort in Eastern North America by SKI magazine. “Next year, we have Canada’s 150th and Montreal’s 375th; we’re confident this momentum will continue into 2017.”

The event also introduced Toronto media to Leonora Moncada, market manager for Alliance De L’Industrie Touristique Du Quebec, a tourism marketing organization established last January to promote travel all regions across the province. Moncada told PAX that the coming year will see the continued rollout of the organization’s marketing strategy aimed at travellers, focused on the two major anniversary celebrations.

According to Juan-Pablo Suarez, account director at VoX International for Destination Quebec, travel agents should advise clients looking to experience the celebrations should book hotels early with the expected increase in travellers. However, if they can’t find accommodations in the heart of the city, there’s plenty happening in the surrounding communities.

“For Montreal’s 375th anniversary, there’s lots happening in places like Laval and the Eastern Townships,” he told PAX. “For Canada’s 150th, while the main celebrations will be in Ottawa, if you cross the bridge to Gatineau, they will also have a lot of activities together with Ottawa.”

Visit for more information on the various regions and special offers throughout Quebec in 2017.