Cayman Islands appoints new Canadian BDM

The Cayman Islands Department of Tourism has officially welcomed Raymond Mathias as business development manager, Canada.

An industry expert with more than 20 years in the field of international tourism marketing, “Mathias will play a critical role in working with the global marketing management team in the development and execution of strategic marketing plans for the Canadian market,” the tourism department said. Mathias will be responsible for leading the team in marketing, sales, advertising, public relations and social media outreach designed to grow Canadian visitation to the Cayman Islands.

Previous to joining the Cayman Islands team, Mathias served as the director, international marketing at the Ontario Tourism Marketing Partnership Corporation (OTMPC), where he oversaw consumer marketing, travel trade and media relations in ten key markets. His experience also includes serving as the marketing manager at VisitBritain Canada and marketing manager USA for Visit Wales.