CATO talks climate change & sustainability following Jasper wildfires

The Canadian Association of Tour Operators (CATO) released a statement regarding the wildfires currently sweeping Jasper, reiterating the need for sustainability in the tourism industry in the face of climate change.

“Our thoughts are with the individuals, families, and communities affected by this natural disaster,” the association said. “The wildfires in Western Canada have not only posed a threat to the safety and well-being of residents but have also had a significant impact on the tourism industry in the region. As a key player in the travel sector, CATO recognizes the importance of addressing climate change to ensure the long-term sustainability of our industry.”

“Climate change is a pressing issue that cannot be ignored,” it continued. “The increasing frequency and intensity of wildfires, along with other extreme weather events, are clear indicators of the urgent need for action. As tour operators, we have a responsibility to promote sustainable practices and advocate for policies that mitigate the effects of climate change.”

“CATO is committed to working with our members, partners and government agencies to support affected communities, promote resilience and raise awareness about the importance of environmental conservation,” it added. “We urge all stakeholders in the tourism industry to prioritize sustainability and take proactive measures to address the challenges posed by climate change.”

“Our thoughts are with the residents of Jasper, Alberta, and all those impacted by the wildfires in Western Canada,” it finished. “Together, we can build a more resilient and sustainable future for our industry and our planet.”

Some 25,000 people were forced to evacuate from Jasper on Tuesday as flames engulfed the town and spread through Jasper National Park, causing “significant loss,” according to park officials.

Roughly 1,900 firefighters from Alberta have been deployed alongside others who came to help from Alaska and Australia. Photos circulating online have shown much of the infrastructure in the town up in flames, including the Maligne Lodge.

On Thursday (July 25), Rocky Mountaineer announced cancellations of some of its itineraries due to the fires.

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