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Monday,  May 20, 2024 7:38 AM 

'Bleisure' travel trend still strong, says CWT


'Bleisure' travel trend still strong, says CWT

Carlson Wagonlit Travel’s Solutions Group’s latest analysis has found the amount of ‘bleisure’ travel has remained the same for the past five years, based on a survey of 29 million business trips.

The results showed that one in five business travellers take bleisure trips each year, accounting for seven per cent of all business trips. In nearly half of bleisure trips, the personal days occur at the end of the trip, in 34 per cent at the beginning, while for the remaining 20 per cent leisure occurs at both ends of the trip.

Other key findings are that female business travellers are more likely to take bleisure trips than their male counterparts. Also, the youngest travellers are much more likely to add leisure time to their work travel. Both of these trends are explained by the lower total volume of business travel in the female and younger traveller segments.

Distance also has a major impact: the longer the flight, the higher the likelihood for bleisure. The attractiveness of a destination for bleisure travellers depends on the city of origin. For example, the San Francisco to London route has a bleisure rate of 23 per cent, compared to Paris to London, with a rate of only two per cent.

The Solutions Group analyzed a data set of business trips booked by CWT worldwide between 2011 and 2015. The definition of bleisure requires a Saturday night stay at the destination either at the beginning or at the end of a trip, or both.

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