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Monday,  May 20, 2024 8:43 AM 

Aeroplan-Parkland partnership begins, adding 1,100+ locations to earn/redeem points

  • Other
  •   11-15-2023  7:29 am
  •   Pax Global Media

Aeroplan-Parkland partnership begins, adding 1,100+ locations to earn/redeem points
Pax Global Media

Aeroplan members can now begin earning and redeeming points at any of Parkland's participating 1,100+ Ultramar, Chevron, Pioneer, Fas Gas, ON the RUN and Marché Express locations Canada-wide. 

The partnership, first announced in April, brings together two Canadian loyalty giants to offer members increased earning and redemption power, including up to 3X the points when they link their Aeroplan and JOURNIE Rewards accounts, and can access a greater choice of new benefits and an unmatched loyalty experience.  

"Aeroplan is thrilled to be partnering with Parkland and JOURNIE Rewards," said Scott O'Leary, vice-president, loyalty and product at Air Canada. "Together we're excited to give our members more choice, and more ways to get rewarded at every fill-up."

READ MORE: More growth coming to Aeroplan, says Air Canada’s Scott O'Leary at “Insider” event

All Aeroplan members whose accounts are not linked to JOURNIE Rewards will enjoy:

  • 1 Aeroplan point earned per 3-litre fuel purchase;
  • 1 Aeroplan point earned per $1 eligible convenience store purchase; and
  • 3,500 Aeroplan points redemption for $25 Parkland fuel branded gift cards via the Aeroplan eStore.
  • Scott O'Leary, vice-president, loyalty and product at Air Canada. (Pax Global Media)

All Aeroplan members whose Aeroplan accounts are linked to their JOURNIE Rewards will enjoy more benefits, including:

  • Earn up to 3X more points compared to members who have not linked their accounts. More specifically, earn 300 Aeroplan points for every 300-point JOURNIE Rewards tier (which is equivalent to 1 Aeroplan point per 1-litre fuel purchase and 2 points per $1 on eligible in-store purchases);
  • Redeem 300 Aeroplan points for a $0.07 off per litre voucher for a single fill-up (up to 50 litres), and stack up to 5 vouchers for up to $0.35 off per litre;
  • Redeem 1,200 Aeroplan points for a $15.99 Premium Car wash;
  • Redeem 500 Aeroplan points for a $5 in-store purchase vouchers.

Parkland's Canada-wide reach offers Aeroplan members convenient earning opportunities in large urban markets within easy commute of one of its 1,100+ fuel and convenience locations.

In addition, members can earn and redeem points on everyday convenience items, food and fuel purchases. 

Members can also use new earning opportunities to get closer to the trip they want, access a range of benefits across the travel journey, including hotels, vacation packages, car rentals. 

They can also reach Aeroplan Elite Status faster to enjoy great perks when booking, at the airport and in-flight.

Aeroplan continues to add more earning partners in key categories, a list that already includes Starbucks, Uber, Uber Eats & Uber Groceries, LCBO (in Ontario), Avis and Budget vehicle rental, and financial services through TD, Amex, CIBC in Canada and Chase in the U.S.

Building the “new” Aeroplan, which underwent a major transformation in 2020, has been part of a greater strategy at Air Canada to invest in customers.  

“We want to make sure we're striking the right balance between making sure [customers] can earn points when they travel, and have access to points, but also making sure that we show up when it comes time to deliver a product experience,” O'Leary told PAX at an Aeroplan "Insider" event earlier this month, adding that the loyalty program is still in the early innings of its growth.

“This is just the beginning,” O'Leary said.

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