Marriott reaches 300 hotels in Mexico, with 76 more in pipeline

Marriott International has reached 300 properties in Mexico with the opening of Courtyard by Marriott Torreón, bringing its portfolio in the country to more than 44,000 rooms across 25 brands.

Mexico is Marriott's largest market in the Caribbean and Latin America, accounting for more than half of its open properties in the region and nearly 40 per cent of projects in its regional pipeline. 

As of the second quarter of 2026, Marriott had 76 hotels representing more than 12,000 rooms in its Mexico development pipeline. The company expects to open more than 10 additional hotels in the country before the end of the year. 

Alejandro Acevedo, regional vice-president of development for Marriott International in the Caribbean and Latin America, said the company's growth strategy in Mexico includes conversions of existing hotels, expanded all-inclusive offerings, branded residences and development in regional business hubs. 

More all-inclusive options in Mexico

The St. Regis Costa Mujeres Resort, Cancún opened in June, while The Westin Playa Vallarta, an All-Inclusive Resort debuted in May, marking Westin's first all-inclusive property in Mexico. 

Casa Nizuc, a Tribute Portfolio Resort, is expected to open in November. Marriott has also signed an agreement with BlueBay Group to bring a Marriott Hotels all-inclusive resort to Riviera Maya. 

Three properties operated by The Reef Resorts & Spa are also slated to join Marriott's Tribute Portfolio: The Reef Playacar, The Reef 28 and The Reef Coco Beach. Together, the properties will add 676 rooms to the brand's all-inclusive pipeline and mark its debut in Playa del Carmen. 

Conversions account for 35 per cent of Marriott's signed pipeline in Mexico, with existing properties joining brands such as The Luxury Collection, Autograph Collection and Tribute Portfolio. 

Recent conversions include Royalton Splash Riviera Cancun, an Autograph Collection All-Inclusive Resort, and Paraiso de la Bonita, a Luxury Collection Resort, Riviera Maya, Adult All-Inclusive. 

Growth in regional business markets

Marriott is also expanding into regional business markets, including manufacturing and trade hubs. 

Recent openings include Sheraton León, Fairfield by Marriott San Luis Potosí Los Lagos and Courtyard by Marriott Torreón. 

Upcoming properties include Hotel Boca Alameda, Mexico City, Autograph Collection; Delta Hotels by Marriott Chihuahua; and CASAMAYOR Hotel Hacienda, Autograph Collection in Saltillo. 

Further developments are planned for 2027 in Chihuahua, Michoacán and Puebla. 

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