Fairmont names Cadillac official vehicle partner in Canada

Fairmont Hotels & Resorts has named Cadillac Canada its official vehicle partner across the country.

The partnership will give Fairmont guests access to a selection of Cadillac vehicles, including the Escalade, VISTIQ and ESCALADE IQ, as part of their stay at participating Canadian properties.

The service includes chauffeured rides, available on a first-come, first-served basis, and can be booked through each hotel’s concierge team.

Participating Fairmont hotels are located in British Columbia, Alberta, Ontario and Quebec.

“Through our curated partnership with Cadillac Canada, we're providing guests with the chance to journey in comfort and style as they explore the country's vibrant city centers, scenic coastlines and mountain landscapes from the comfort of their own Cadillac," said Omer Acar, chief executive officer, Fairmont Hotels & Resorts.

"What better way to Make Special Happen for Fairmont guests than to enjoy these experiences in a quintessential chauffeur driven Cadillac."

The partnership includes Cadillac’s electric vehicle lineup, including the VISTIQ and ESCALADE IQ.

Fairmont said guests can use the service to visit nearby cultural landmarks, city attractions and natural areas during their stay.

“Cadillac is redefining luxury for a new generation of drivers, and Fairmont has long set the standard for exceptional hospitality and elevated luxury experiences. This partnership brings those two worlds together," said Lauren MacDonald, GM Canada chief marketing officer.

"For our current customers, it creates another meaningful touchpoint with a brand they already know and love. For Fairmont guests discovering Cadillac for the first time, it offers a compelling introduction to the luxury vehicle brand."

As part of the partnership, verified Cadillac owners who enrol in ALL Accor, Accor’s booking platform and loyalty program, may also access VIP perks during stays at Fairmont’s Canadian hotels.

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