Club Med integrates AI tech to enhance experience, unveils sun/ski deals

Club Med has integrated generative artificial intelligence technology to enhance guest and employee experiences, according to a news release issued on Feb. 13.

An effort first announced in November, the move marks a new development in Club Med’s “Happy Digital” pillar.

The new technology, which uses existing content to learn and create new content, will accompany Club Med’s in-house data management platform, Data Factory, and streamline activity for teams and customers worldwide.

The update is meant to transform the way Club Med manages its information with currently more than five million new data points per day processed in real time.

Club Med says it is continuing to explore new types of AI to improve customer service, like Claude AI from Anthropic.

This large language model (LLM) can be trained to provide personal answers in real time, the company says.

The brand plans to offer this conversational experience to customers in select markets, helping them save time when researching properties. 

“Generative artificial intelligence, powered by a substantial collection of data, is taking us into a new era of innovations,” stated Quentin Briard, chief executive officer marketing, digital and technologies at Club Med. “Our strategic choice towards customer-oriented digitalization and direct to consumer distribution has enabled us to create a volume of high-quality data.”

“Thanks to generative AI, we are able to reinforce all of our strategic pillars, from individualizing our customer communications to improving our recruitment processes and developing innovative solutions to intensify our CSR commitments, thus reinforcing our Happy Digital positioning.”

At the same time, Club Med has created an AI ethics committee, led by computer scientist and philosopher Jean-Gabriel Ganascia, professor at Sorbonne University's Faculty of Science in Paris, to ensure the technology is used in a responsible way.

Club Med has also established a partnership with the French company S3NS, a subsidiary of Thales in partnership with Google Cloud, to ensure data hosting and encryption meets security and RGPD requirements, the European Union’s general data protection regulation.

Club Med Cancun begins renovations

The update comes as Club Med Cancun begins renovations that will see enhancements to its Family Oasis and the addition of a Sports & Wellness Island. 

The property is also adding a Baby Club, a dedicated childcare service for children ages four to 23 months, and relocting its children’s club to the Aguamarina section.

Last month, Club Med opened a storefront agency in downtown Toronto. It’s the second Club Med agency in Canada, following the opening of the Montreal agency at the end of 2021

This year also marks the final expansion of Club Med’s Wellness Fusion program across seven North American properties, including Club Med Turkoise and Club Med Punta Cana, which launched the program this past January.

Sun & Ski offer

During the “Beachside Dreams” promo, guests can save up to 40 per cent with perks, such as kids under four stay free, no single supplement for specific times and resorts, and an additional 10 per cent off on premium rooms with the coupon code 10CLUB.

The booking window is now through Feb. 28, 2024. The travel window is now through Aug. 23, 2024.

Resorts include Club Med Punta Cana, Club Med Miches Playa Esmeralda, Club Med Cancún, Club Med Ixtapa Pacific, Club Med Turkoise, Club Med Columbus Isle, Club Med Caravelle, and Club Med Buccaneer’s Creek.

During the “Snowkissed Escapes” promo, guests can save up to 40 per cent on all-inclusive ski vacations (lift passes and ski/snowboard lessons included, kids under four stay free). The booking window is now through Feb. 28, 2024; the travel window is now through April 14, 2024 for Club Med Québec Charlevoix (for a check out on April 15, 2024) and now through May 4, 2024 for resorts in the Alps (for a check out on May 5, 2024) Resorts: Club Med Québec Charlevoix and Alps resorts.

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