TTAND adds Scenic, Explora, Uniworld, Silversea & Tauck to LUXE brand

Michael Pihach

03-02-2026 6:10 pm

Michael Pihach

Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and DailyXtra.ca. Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.

The Travel Agent Next Door (TTAND) has signed several new suppliers to support its new LUXE by the Travel Agent Next Door premium brand.

The latest suppliers to join TTAND's lineup of suppliers are Scenic, Explora Journeys, Uniworld, Silversea and Tauck.

“We are onboarding these new luxury suppliers to support our strategic plan for growth in the luxury market,” said Flemming Friisdahl, CEO of TTAND, in a statement. “A survey of our agents identified these suppliers to augment our preferred and approved supplier group.”

Last November, TTAND launched its premium brand, known as LUXE by The Travel Agent Next Door, to cater to the growing demand for luxury product and services – and to differentiate from mass marketing initiatives that do not appeal to affluent travellers.

As PAX previously reported, Crystal and Abercrombie & Kent were among its inaugural additions.

This new strategy is intended to reinforce TTAND’s luxury positioning, boost conversions, and empower advisors to sell premium travel more effectively.

“With 32 per cent of Canadians classified as affluent, demand is rising for personalized, meaningful travel experiences across generations—from Boomers to Millennials,” said Christine Ufniak, TTAND’s director of marketing, in a release.

TTAND says it is uniquely positioned to lead in this expanding segment by training advisors to specialize in luxury travel.

The specialization supports differentiation in a competitive market, attracts high-performing agents, and aligns with preferences such as private touring, river cruising, and bespoke FIT, the host agency says.

Ufniak said that research shows that luxury travellers are looking for personalization, exclusivity, and emotional connection—not mass-market messaging.

“To meet these expectations, TTAND will develop dedicated blogs, email campaigns, and a website tailored to this audience,” the company said.

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