TravelOnly launches “TravelOnly Select” with 100% commission offer

TravelOnly has launched “TravelOnly Select,” a new recruitment initiative designed to help experienced travel advisors transition to a new host agency with greater ease, confidence, and support.

TravelOnly Select addresses “a persistent challenge in the travel industry: the stress and complexity of moving between host agencies,” reads a press release.

“While change is a natural part of business growth, institutional barriers – whether deliberate or not – often make the transition more difficult than it should be,” the host agency said. “Established advisors frequently hesitate to move due to operational disruption, financial uncertainty, and the complexity of transferring their business. This program directly tackles those barriers through a structured, advisor-first approach.”

Gregory Luciani, president and CEO of TravelOnly, said the company recognizes that many high-performing advisors feel stuck.

“Not because they lack opportunity, but because the process of change feels too complicated,” said Luciani. “TravelOnly Select is designed to remove that friction and give advisors a clear, supported path forward.”

The program introduces a transition model that prioritizes simplicity and continuity.

Advisors joining TravelOnly Select benefit from a dedicated concierge team that supports the migration of existing bookings, assists with outstanding commissions, and ensures business continuity throughout the onboarding process.

In addition to operational support, TravelOnly Select offers 100 per cent commission on all bookings during the first year, allowing advisors to focus on their clients and business growth while they establish themselves within the TravelOnly network.

“Our goal was to create a program that puts the advisor in control from day one,” said Ian Elliott, senior vice president, commercial and engagement, in a statement.

“By combining full commission in the first year with hands-on transition support, we are giving experienced advisors the confidence to make a move that many have been considering for years.”

The program reflects what has defined TravelOnly for more than five decades: “a family-owned approach where relationships matter and advisors are never treated as numbers,” the host agency said.

“For 52 years, the company has built its reputation by supporting entrepreneurs at every stage of their journey, combining personal connection with the scale, tools, and partnerships needed to compete at the highest level.”

By continuing to invest in onboarding, infrastructure, personalized support, marketing leadership, AI-powered tools, and flexible earning opportunities, TravelOnly says it is transforming its legacy into a modern platform designed for today’s advisor.

“What truly sets TravelOnly apart isn’t just what we offer—it’s how we show up for our advisors,” said Luciani. “We’ve been family-owned for over 52 years, and that mindset still drives everything we do. Our advisors aren’t numbers in a system—they’re entrepreneurs we know, support, and grow with.”

“TravelOnly Select brings that philosophy together with the tools and structure top advisors need to take their business to the next level.”

TravelOnly Select is not positioned as a short-term incentive, but as the entry point into a long-term partnership.

Following the initial transition period, advisors move into a structured model that aligns performance with opportunity, ensuring continued growth within the network.

TravelOnly will introduce the program to a select group of experienced advisors through targeted industry outreach.

“The initiative is expected to attract professionals seeking a more tech-forward host agency and a more supportive environment – without the traditional challenges associated with changing host agencies,” the host agency said.

“Making a move should feel like an opportunity, not a risk,” said Elliott. “With TravelOnly Select, we are creating a clear and practical path for advisors to take that next step with confidence.”

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