ACV partners with Azamara & Expedia to host landmark incentive trip

Air Canada Vacations hosted a landmark incentive trip in partnership with Azamara, becoming the first tour operator to organize such an event.

The experience brought together 14 key managers from the Friesen Travel Group, which owns and operates 13 franchise units under the Expedia Cruises banner, led by prominent franchise owner Shawn Friesen, for a week of professional and personal development.

During the trip, Friesen shared important business updates and his vision for growth through 2027.

The event was coordinated by Air Canada Vacations’ Elish Tait, manager of national accounts, and Bruce Parkinson, area sales manager, who guided participants through a series of activities and presentations aimed at enhancing their business expertise and fostering stronger connections.

“We are incredibly proud to have pioneered this initiative,” said Tait. “This trip not only allowed us to strengthen our professional relationships, but also provided a platform for our partners to gain new insights and strategies that will help drive their business forward.”

Throughout the week, attendees participated in three comprehensive presentations by Air Canada Vacations, which covered essential topics like business building and marketing opportunities, product diversity, and a focused look at cruise offerings.

These sessions provided invaluable insights and practical takeaways that attendees could apply to their own business operations.

The itinerary also included visits to picturesque locations, such as Nice, Monte Carlo, Marseille, St. Tropez and Sete, with organized activities designed to balance work and leisure.

Highlights included cocktail receptions and special dinners, training sessions, excursions, and White Night and Azamazing Evening themed events.

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